Enhancing Events with AI

Enhancing Events with AI Certificate


The Enhancing Events with AI certificate course is a tailor-made program for all event organizers who want to bring the power (and magic) of artificial intelligence (AI) into their work.

This course goes beyond helping you understand AI. We’ll take you behind the scenes, revealing how to use the most practical AI platforms. These new capabilities will transform how you plan, market, and execute events. Plus, we’ll show you how to analyze your event data like an industry pro.

Who is this course for?
If you’re an event or meeting professional eager to decode AI and integrate it into your planning process, this course is for you.

It’ll give you a leg up in this fast-paced, tech-centric world, making you a confident early adopter and practitioner of AI. Most of all, it’ll help you create better experiences, save time, and boost the value of your role within your organization.

Are there any prerequisites?
Before diving in, it’s best if you’ve got the basics of in-person and virtual event planning down.

Thus, it would be advantageous if you’ve completed our Event & Meeting Management Fundamentals (EMMF) certificate course and our Virtual Event & Meeting Management (VEMM) certificate course.

These aren’t deal-breakers. We just want to make sure you’re familiar with the ins and outs of in-person, hybrid, and virtual events before you begin incorporating artificial intelligence across your events.


  • Understand the foundational concepts of artificial intelligence (AI) and its applications in the event industry.
  • Explore exciting and useful AI platforms and technologies relevant for event organizers.
  • Identify real-world use cases where AI can revolutionize event marketing, audience engagement, and attendee experience.
  • Learn how to leverage AI to automate event logistics, streamline processes, and improve operational efficiency.
  • Develop strategies for leveraging AI in event promotion and targeted audience engagement to enhance event reach and impact.
  • Discover AI-driven data analysis techniques to measure event success, extract meaningful insights, and inform future event strategies.
  • Understand the ethical considerations and potential challenges associated with integrating AI into event planning and execution.
  • Apply AI-driven strategies and techniques learned throughout the course to develop comprehensive event strategies that leverage AI as a strategic tool for success.

Learn From An Industry Expert

Strategy Consultant, Nick Borelli, leverages his background in experience design, event tech, and digital marketing to help event professionals reach their full potential.
His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, The SEARCH Foundation.
Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by International Live Events Association, and has won numerous marketing awards. He has served as an advisor and ambassador for associations, conferences, technology companies and many event suppliers.

View Nick's Profile


Module 1 | Investigating AI – Current State of the Evolving Landscape of Artificial Intelligence  

Course Foundation – Defining the Tech & Assessing Potential  

  • Introduction to AI, including where we are and how we got here
  • Overview of concepts and terminology judicial to event use cases
  • Asking the right questions
  • The potential implications of AI use in events

Risks, Philosophical Debates & Principles 

  • The ethical ramification of AI usage in events 
  • Privacy, data security, and compliance considerations 
  • Legal regulations related to AI in the events industry

Module 2 | Enhanced Strategy & Planning Through AI Adoption 

Strategic Insights & Intentional Design 

  • Increased cohesive implementation of mission, vision, values, and event-organizing principles.  
  • Market assessment, challenges, and opportunities  
  • Improved DEI implementation  
  • Predictive analysis based on historical data 

 Planning, Logistics, and Sourcing with Increased Effectiveness  

  • Theme and content trend identification  
  • Budgeting and resource allocation 
  • Smarter site selection  
  • Vendor sourcing and selection assisted  
  • Scheduling and logistics management 
  • Enhanced menu design  
  • Asset design, editing and alignment 

Module 3 | Effective Event Marketing 

Marketing Strategy 

  • Persona building 
  • Competitive analysis 
  • Key messaging 
  • Social Listening 

Tactical Marketing Execution 

  • Website optimization 
  • Generative copywriting  
  • Generative graphic design 
  • Social media posting 

Module 4 | Engagement & Execution of Experiences  

  • Chatbots, virtual assistants and attendee support 
  • Translation and closed captioning  
  • AI Matchmaking 
  • Personalized Session Suggestions 
  • Re-cut content for additional revenue 

 Module 5 | Data, Analysis, and Event Improvements 

  • Attendee feedback and sentiment analysis 
  • Behavioral mapping data 
  • Predictive analytics for resource planning and optimization 
  • Post-event surveys with sentiment analysis  
  • Improved event marketing personalization based on attendee behavior
  • Conclusion – AI and Design Thinking 

The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.

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