Event DEI Strategist

Event DEI Strategist Certificate

In Partnership With:


As an event organizer, prioritizing diversity, equity, and inclusion (DEI) often means bringing groups of attendees, speakers, vendors, and suppliers together from different backgrounds, identities, and experiences. But there is still work to be done when it comes to activating allies internally and externally, and planning events that enact diverse, equitable, and inclusive behaviors.

This new multi-week online professional development course, produced in partnership with MPI, is designed for industry professionals looking to deepen their understanding, and knowledge of, DEI practices as core practices both within their events and organizations.

Going beyond the fundamentals of diverse event speaker rosters, inclusive marketing, and accessibility requirements, in this course you’ll gain skills to recognize, approach, intervene, and dismantle systems and processes that aren’t diverse, equitable, or inclusive.

From developing a workplace culture that supports a strategic commitment to DEI and building partnerships to tools and resources to use along the way, this course provides the strategies and skills to successfully become a DEI champion throughout the entire event planning process and within your organization.


Upon completion of this course, participants will be able to

  • Synthesize commonly used DEI terminology to effectively articulate their objectives
  • Explore methodologies to manage DEI conflict in individuals, teams, and organization
  • Examine policies, procedures, and practices to reduce biases and barriers to entry
  • Develop a business case for diversity to gain leadership buy-in and investment

Scroll down to see more details including the weekly outline.

Important Note | Live Class Meetings Included!

The Event Leadership Institute recognizes the importance of Diversity, Equity, and Inclusion (DEI) across the global business of events. To help professionals engage in the dialogue and education they need, ELI is including live scheduled online class meetings with the instructor and other learners registered in the course. During these live class meetings, you’ll have the opportunity to join instructor Zoe Moore, as she chats with industry experts who are educators, practitioners, consultants, and leaders deeply involved in ensuring that DEI is actionable, measurable, and sustainable.

Beyond live classes, learners also have access to an online community forum to exchange ideas and communicate with other classmates to support each other during your journey from insight to implementation. Don’t just learn best practices for DEI, discover how to make them core to your workplace culture!

Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education on all professional development certificate courses, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.

Zoe Moore

Instructor | Zoe Moore – Honorably discharged from the United States Army following 12 years of service, Chiriga Moore, affectionately known as Zoe (pronounced ZOH) completed an M.S. in Hospitality, Recreation, and Tourism and then started an event planning company in Oakland, CA.
Learning that Diversity, Equity & Inclusion (DEI) were not prioritized in the meetings, events, and tourism industry, she became an advocate to help improve dialogue and action in the areas of supplier diversity, organizational culture, and diverse representation in leadership.

Initially, spearheading the formation of an Inclusion & Diversity committee with MPI’s Northern California Chapter, she decided to become a Certified Diversity Professional (CDP)® to deepen her knowledge. As the co-founder of Moore Consulting Agency LLC, she seeks to support hospitality organizations to assess the FIVE Cs: Characteristics, Commitment, Capacity, Climate & Culture to develop DEI strategies that are measurable and sustainable. As an independent Hospitality Strategic Consultant, she engages leaders of organizations through her speaking, writing, and consulting.

The outgoing co-chair for MPIs 2021 Global Diversity, Equity & Inclusion Advisory Committee, Zoe is committed to holding industry leaders strategically accountable to their expressed commitment to change.

Zoe is a contributing writer to The Meeting Professional, Meetings Today, and her personal blog Unsolicited Advice. She resides in Marietta, GA with her 17-year-old son, and loves homemade chocolate chip cookies, photography, and traveling.

View Zoe's Profile

Week 1: Introduction & Overview

  • Understand the value of DEI in the meetings industry
  • Explore the correlation between a CMP and CDP to gain a competitive advantage
  • Examine DEI frameworks that serve as a rubric for accountability
  • Define key terminology used frequently by activists, practitioners, and academics
  • Assess your current level of managing DEI conflict within yourself, teams, and organizations

Week 2: Core Competencies & The Evolution of DE&I (CDP Module 1)

  • Understand the core competencies valuable to becoming a DEI leader
  • Explore the evolution of DEI as a practice and/or industry within the U.S.
  • Examine legislation that has shaped systems and institutions
  • Define the primary dimensions of diversity
  • Evaluate your style of approach as either an Activist, Facilitator or Strategist

Week 3: CMP & CDP

  • Understand how to integrate the 10 CMP domains with DEI principles
  • Explore the role of key stakeholders in the standardization of certifications
  • Examine the differences between DEI certificates and certifications
  • Define the responsibilities of committees, ERGs, and C-level diversity roles
  • Assess how to position CMPs with a subspeciality as a CDPs

Week 4: Business Case For Diversity (CMP Domain A, B, C Strategic Planning, Project Management, Risk Management)

  • Understand the complexity of making the business case for diversity
  • Explore resources that assist with articulating your objectives and key results
  • Examine the value of stakeholder buy-in including leaders, staff, partners, and clients
  • Define inclusive strategic planning as it relates to project and risk management
  • Evaluate your business case for diversity using the ROI Methodology

Week 5: Partnering with Authenticity (CMP Domain D, E, & F Economic Impact, Talent Management & Stakeholder Management)

  • Understand the impact of biases on doing business
  • Explore how indirect and direct spending impacts the local economy
  • Examine the RFP process for inclusivity and promotion of diversity
  • Define supplier diversity
  • Evaluate systemic barriers to design innovative and equitable solutions

Week 6: (CMP Domain G, H. I Inclusive Event Design, Site Management, Marketing) Production schedules in the virtual event environment

  • Understand how inclusive event design is universally beneficial
  • Explore the needs, challenges, and opportunities for the nine social identities
  • Examine the pros and cons of virtual, hybrid, and in-person events in marginalized communities
  • Define the benefits of why representation matters for executing successful events
  • Assess your awareness of how to turn performative gestures into purposeful actions

Week 7: Challenging the Status Quo (CMP Domain J Professionalism)

  • Understand the relationship between culture fit and culture add
  • Explore the intersectionality of identities, perspectives, and disciplines
  • Examine the influence of language on workplace culture
  • Define diplomatic empathy to manage conflict within organizations
  • Assess the commitment, culture, capacity, and climate of an organization

Assessments & Grading

25% – Forum posts (completed, and quality)
25% – Quizzes (80% pass required for each. You can take each quiz up to three times)
50% – Virtually Proctored Final Exam (with minimum pass at 75%) or Article*
*Beginning Week 3, participants will determine if they will write an article or take an exam.
The exam will consist of multiple-choice and two short answer questions. If learners select to write an article, they will select a protected class/social identity for which they believe is underrepresented. They’ll identify training, support, and design resources needed to improve the creation of more equitable, diverse, and inclusive workplaces, events, and experiences, with the goal of sharing 3-5 best practices for that particular protected class/social identity.
Minimum course passing grade: 75%


The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.

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