While not exactly a consensus across event techn company owners, there are some bright spots associated with the pandemic’s impact on the event industry.

When this is finally over, we will all look back and say, in the immortal words of George W. Bush, “Well, that was some weird sh*t.” But what exactly does ‘finally over’ look like and when will we get there?

Clients are skittish about whether agencies are financially stable and operationally viable amidst layoffs and cancellations.

Business owners in the Situation Room report taking a number of measures to get and keep cash in house while revenues are greatly reduced or flat.

Business owners who have the “luxury” of keeping some employees find themselves having to choose which people to keep or let go. Speak with employees to determine what other skill sets they have with the hope the company can save some jobs.

Any time humans convene, there are risks. Labor strikes, political unrest, natural disasters, cyber attacks, and deadly viruses can threaten even the most well-planned events. The key to surviving the potential impact of these types of threats lies in having a framework for mitigation, preparedness, response and recovery in place.

Volunteers can make or break your event. A well-managed volunteer program helps them perform at the highest level and come back year after year.

Knowing how some planners approach the process is the first step in learning how to negotiate well. Here are some negotiation styles you’re likely to come across.

It’s important for event and meeting planners to have a good grasp of basic insurance principles to ensure that they have the proper coverage for their events.

Check-in is your first opportunity to create a fantastic experience. It sets the tone for the rest of the event, and it can have a direct impact on your guests’ mood and attitude.

Whether you’re holding a fundraiser for the first time or the tenth time, you need to market it. Without overthinking all the clever tactics or paid marketing opportunities (your last option if you’re trying to raise money), try picking the low-hanging fruit.

To raise funds, many nonprofits and charities turn to silent and live auctions. But auctions are labor-intensive, and not all organizations are equipped to produce them.

More and more weddings involve technology beyond music and videography. When the bride and groom want spectacular, there is plenty of technical wizardry available to make that special day even more memorable.

Most meeting planners rely on AV partners to provide equipment and expertise they lack. Here is some guidance for making the best choice.

A Run of Show is invaluable for your audio visual and technical crew as well as to provide clear expectations for your presenters and clients—keeping everyone on the same page.

The goal of an elevator pitch is to elicit a referral or opportunity in a short time. The more you can hone in on the most attention grabbing and memorable qualities of your business, the more likely you will generate leads and business prospects.

Attendee acquisition is becoming more complex. In addition to traditional marketing channels, there are several event-centric, non-traditional digital marketing and advertising platforms now available. Find out more about the options.

Finding unique ways to get our attendees involved is the key to creating exceptional events and keep your clients coming back meeting after meeting.

Getting media exposure for your budding event planning business is one way to grab the attention of would-be customers. But there is a right way and a wrong way to approach publications.

Virtual events are events that are held entirely online. Usually these events are formatted as digital versions of their real-world counterparts.

The Event Leadership Institute's Winter 2020 calendar is here! Make professional development your New Year's resolution.