ELI Modified In-Person Event Profile: Leigh Bentley, SERVPRO®

ELI Modified In-Person Event Profile: Leigh Bentley, SERVPRO®

Every year, SERVPRO® holds an “Elite Retreat” to recognize 90 of the Top 100 Franchises from across the U.S. and Canada. It’s an incentive trip that franchisees look forward to every year. In 2020, the company decided to continue the tradition of honoring its top-performing franchises despite the COVID-19 pandemic, but with a modified in-person event in Miami, Nov. 5 – 8.

ELI Virtual Event Profile: CloudBees DevOps World 2020

ELI Virtual Event Profile: CloudBees DevOps World 2020

CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. But with a significant portion of the U.S. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person.

ELI Virtual Event Profile: Sharon Schenk, CMP

ELI Virtual Event Profile: Sharon Schenk, CMP

Like many others, at the end of April 2020, Sharon Schenk, Director, Conventions and Event Management for CCA Global Partners, knew their in-person summer convention couldn’t proceed as planned. But canceling the convention wasn’t an option. Sharon and the entire convention team knew members still needed education, and now, critical pandemic-related information.

Four Content Design Tips for Virtual Events and Meetings

Four Content Design Tips for Virtual Events and Meetings

Now that events and meetings of all kinds have moved to virtual formats, planners face additional considerations around content design. Paying careful attention to content delivery is necessary to meet online learners’ expectations and achieve overall event goals and objectives. Here are four tips for effective content design.

Planning for the Return of Modified In-Person Events

Planning for the Return of Modified In-Person Events

What will on-site events look like when they do resume? What shifts do planners need to make in their strategies and plans? And how can we convince all involved it’s safe to participate?That’s a tall order to answer, which is why we sat down with Kevin White, head of the Boston-based, award-winning experiential event agency XPL.

How to Plan a Virtual Non-Profit Fundraising Event

How to Plan a Virtual Non-Profit Fundraising Event

To understand how to successfully and strategically plan a virtual non-profit fundraising event, we talked to Lindsay Landman, founder of Beyond the Benefit and a widely respected event designer who has helped non-profits in every sector raise millions of dollars to support their missions.

There’s Never a Bad Time to Think About Risk

There’s Never a Bad Time to Think About Risk

Any time humans convene, there are risks. Labor strikes, political unrest, natural disasters, cyber attacks, and deadly viruses can threaten even the most well-planned events. The key to surviving the potential impact of these types of threats lies in having a framework for mitigation, preparedness, response and recovery in place.

Effective, Low-Cost Ways to Market Your Fundraiser

Effective, Low-Cost Ways to Market Your Fundraiser

Whether you’re holding a fundraiser for the first time or the tenth time, you need to market it. Without overthinking all the clever tactics or paid marketing opportunities (your last option if you’re trying to raise money), try picking the low-hanging fruit.

Technology and the Modern Wedding

Technology and the Modern Wedding

More and more weddings involve technology beyond music and videography. When the bride and groom want spectacular, there is plenty of technical wizardry available to make that special day even more memorable.

3 Tips to Polish Your Pitch

3 Tips to Polish Your Pitch

The goal of an elevator pitch is to elicit a referral or opportunity in a short time. The more you can hone in on the most attention grabbing and memorable qualities of your business, the more likely you will generate leads and business prospects.

Marketing Your Event in a Digital World

Marketing Your Event in a Digital World

Attendee acquisition is becoming more complex. In addition to traditional marketing channels, there are several event-centric, non-traditional digital marketing and advertising platforms now available. Find out more about the options.

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