Event & Meeting Management Fundamentals
Certificate
Event & Meeting Management Fundamentals Certificate
Course Overview
Registration for the May 12, 2025, cohort is open through May 31, 2025.
Are you ready to revolutionize your career in event planning? Whether you’re new to the industry, aspiring to become an event or meeting planner, or have been organizing events without formal training, this course is your ticket to success.
Expert instructor Kevin White will take you on a journey through the entire event planning process: budgeting, venue selection, room layouts, catering, entertainment, transportation, and more. You’ll learn how to navigate the complexities of logistics, harness cutting-edge technology, and master the art of on-site coordination.
Imagine having the knowledge and skills to orchestrate unforgettable experiences that leave participants in awe. By the end of this comprehensive program, you’ll have a deep understanding of the event industry’s inner workings, from the reasons companies host events to the nitty-gritty details of planning and execution.
Don’t just plan events – create unforgettable experiences. Enroll now and take your first step toward becoming a top-notch event professional!
LEARNING OUTCOMES
-
Create events that achieve specific objectives for hosts and clients
-
Design a comprehensive planning process incorporating budgeting, project management, communication, and evaluation tools
-
Understand and effectively employ various event elements, including food and beverage, design, entertainment, and site selection
-
Develop the mindset and skills necessary to oversee successful event coordination on-site
Scroll down to see more details, including the weekly outline.
Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education on all professional development certificate courses, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.
Learn From An Industry Expert
Kevin White, CSEP has been a storyteller his entire life. That love of capturing attention and engaging people is what brought him to a decades-long career in experiential design. In 2011 he founded XPL, a boundary-pushing agency that delivers bold, powerful live events that transform audiences around the world. Kevin’s commitment to his industry is demonstrated by his willingness to give back. He was selected by his peers to serve as international president of the International Live Events Association (ILEA).
COURSE PREVIEW
View Kevin's Profile
Week 1: Overview of Events & Meetings
- Defining Events
- Humans and Events
- Industry Overview
- Event Market Segments
- The Power of Events
- Careers and Roles
Week 2: Strategic Planning & Design
- Phases of Event Design
- Establishing Objectives
- Getting Clients to Understand
- Discovery Sessions; Event History
- Know Your Audience
- Live Format Selection
- Proposal Writing
Week 3: Project Management
- Project Goal Setting
- Timeline Management
- Timeline Building
- Resource Management
- SWOT Analysis
- Project Pitfalls
- Ongoing and Post-Event Evaluation
Week 4: Financial Management
- Budget 101
- Income and Expense Analysis
- Fixed v Variable Costs
- Costs – Venue
- Costs – Event Services
- Return on Investment
- Best Practices
Week 5: Risk Management & Contracts
- Contracts Overview
- Negotiation Basics
- Negotiation Techniques
- The Americans with Disabilities Act (ADA)
- Risk Assessment
- Risk Types
- Emergency Response
Week 6: Site Selection & Management
- Destination Selection
- Venue Selection
- Site Inspections
- Temporary Spaces
- Spatial Form vs. Function
- Building Out A Space;
- Indoor vs. Outdoor
- Standard Room Designs
- Design Software
Week 7: Event Marketing
- Marketing Plan Objectives
- The Promotion Mix
- Mobile Apps and Social Media
- Leveraging Technology
- Measuring Return on Marketing Investment
Week 8: Hospitality, Food & Beverage Services
- Food and Beverage Overview
- F&B Service and Billing Terms
- Transportation
- Safety and Security
- Hospitality Services
- Religious Services
- Family Integration
- Translation Services
Week 9: Entertainment & Production
- Role and Types of Entertainment
- Entertainment Considerations and Contracts
- Speaker Tips
- Content Capture and Use
- Virtual and Hybrid Meetings
- Audio, Video, Lighting, and Staging
Week 10: On-Site Operations
- Service and Staff
- Day of Philosophy
- Loading In
- Management Structure
- Communications
- Loading Out
- Sustainable Philosophy: Greener Venues and Services Managing Change
- Course Conclusion
Group Purchase
What students say about ELI certificate courses
-
"“I learned so much from this course, and am proud to put having taken it on my resume. I would absolutely recommend it to others.”"
Libby R.Events Manager, United Way of Central and Northeastern Connecticut -
"“This is an amazing course, and you are doing a FABULOUS job with the training!!! Even though I’ve been meeting planning for over 20 years, I am learning so much detail!""
Tami F.Diageo -
"“Thank you for this great course! I have been a program manager for Medical education programs for over 8 years and it has been helpful to think about events other than educational meetings!“"
Valeta W.Program Associate, Univerisity of Nebraska, College of Nursing -
"“When evaluating new candidates for full time or freelance staff, one of the first things we take into consideration is the person’s legitimate, industry-specific education. A certificate from E.L.I. tells us they are on the right track.”"
Rob H.Partner, Empire Force Events -
"“A credential from the Event Leadership Institute carries a lot of weight with us. Given the quality and depth of their content, we know they train people for the rigorous demands of our industry, and come to work ready to hit the ground running.”"
Adam S.Managing Director, Sequence Events
The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.
Ready to get started?
Feel free to get in touch with your questions
