Building and Managing a Volunteer Army
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See pricingOverview
Is it possible to inspire, empower and motivate a team that is working for FREE?! This is a question that many non-profit organizations struggle with when producing large scale events with limited resources.
Learn from Laila Brock, Director of Events and Team Operations for the Orange Bowl, how she and her full-time staff of 3 work with and manage an army of 300+ volunteers annually to produce sporting event that hosts up to 80,000 patrons. You will gain perspective on how a solid infrastructure, strong communication, and delegating responsibility work together for the planning and production of game day and approximately 100 other events and activities surrounding the Orange Bowl.
Learning Outcomes
- Learn the importance of infrastructure when developing a large volunteer base.
- Gain perspective on successfully managing volunteers by empowering them with specific roles and responsibilities.
- Understand why people want to volunteer and the value of proper acknowledgements.
Laila Brock
Laila R. Brock is responsible for the implementation of the majority of the Orange Bowl Committee’s nearly 100 annual ancillary events and team-related functions. The committee is a self-sustaining, independent organization that supports and produces events that enhance the image, economy, and culture of South Florida. She oversees the host hotel operations, transportation, hospitality, and social functions for the teams participating in the Orange Bowl. She is also responsible for the planning, management, and execution of the committee’s festival and community outreach events. Previously, she served as the academic counselor for the Florida Atlantic University football team. In 2004, Brock began her career as the assistant director for the Mentors in Violence Prevention Program.
Howard Givner
With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings, and small business growth strategy.
Most recently, Howard served as SVP of Knowledge & Innovation with PCMA. Prior to joining PCMA, Howard was the Founder & CEO of the Event Leadership Institute, a leading provider of best-in-class training and education for the events industry through online, on-demand video professional development classes, interviews with industry leaders, white papers, webinars, and live events. In addition, Howard also was the CEO and Founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure, the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.
He as been a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.
