Data & Analytics: What, Why & How to Measure Event Performance
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See pricingYour organization and clients make investments in events and meetings–whether they be investments of time, money, human capital, or other resources. And in your role as the event professional, it’s crucial to provide the data, reporting, and analytics necessary to demonstrate that these investments are paying off by impacting the bottom line.
Data (and corresponding actionable insights) make it possible for you, as the event professional, to gain buy-in from your stakeholders to continue the program, increase the event budget, hire more resources, and effectively secure your seat at the table as a strategic advisor.
Unfortunately, according to a Harvard Business Review Report, only 23% of all surveyed companies say they can track the ROI on event investments.
In this webinar, a panel shares what metrics matter today, how to make a plan to capture data, and most importantly, how to turn that data into actionable insights that resonate with stakeholders and clients.
Joseph Colangelo
Joe is the Co-Founder and CEO of Bear Analytics-a technology company that powers event success. He is obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, which led to the development of Bear IQ. The company has become the industry leading event analytics platform that powers the measurement, design, and growth of the world’s best experiences – all possible via the data you’re already collecting.
Nick Fugaro
Nick is Founder & CEO of Vivastream, the leading event data analytics platform in the industry. He brings a refreshing perspective to the events industry, leveraging 25+ years experience of delivering technology solutions that help enterprises derive customer insights from data. Nick is on a mission to make event data actionable, and is an evangelist for encouraging the event industry to rely on data driven decision-making.
