Data Driven Design

Overview

In today’s customer-centric world, designing impactful experiences requires more than intuition—it demands data-driven insights. This course provides event professionals with a practical roadmap for leveraging data to achieve organizational goals, optimize event performance, and drive impactful decision-making.

Through this course, learners will gain the tools to evaluate their event performance not just in isolation, but as part of their broader event program, the customer’s holistic 360° journey, and the competitive markets in which they operate.

Learning Outcomes

• Define the key stages of a customer journey.
• Identify touchpoints and interactions within the customer journey.
• Apply insights from customer data to drive strategic decision-making.

This Knowledge Hub on-demand video has been taken from PCMA’s Event Data Strategy Certificate Course and thus may have slightly different branding than what ELI subscribers are used to.

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