Hybrid & Virtual Event Director (HVED-SP22-B) | Start Date June 16, 2022

  • This course closed on 12/10/2022.

Welcome to the Hybrid & Virtual Event Director Certificate Course!

Course Information

Categories:

CMP Credit Hours:

Heather Sharpe

Heather Sharpe is a multi-award-winning Event Producer and Marketer with many years of experience leading corporate and community strategic initiatives. She has twice produced the largest public event in BC (Honda Celebration of Light 2014 & 2015) as well as the largest New Year’s Eve event in Canada (Vancouver 2015).

Recently she has transitioned to Event Technologist supporting not-for-profits to national political parties with their virtual programs. Heather excels at the specific techniques required to create engaging digital content, work with technical support and live streaming partners and to call broadcast level productions.

Heather Sharpe serves as Sherpa Group Events’ Event Producer, Digital Marketing Expert and The Event Coach. She has served as an Instructor for the Event Management and Promotions program at the Centre for Arts and Technology Okanagan and regularly speaks to industry organizations and writes for event publications.

View Instructor’s Profile

Welcome!

Important Dates for Hybrid & Virtual Event Director
Course Instructions
About Your Instructor
Course Completion & Assignment Policy
LIVE CLASS SCHEDULE & ZOOM LINKS

Live Class Recordings

Live Class Meeting 1 – June 27
Live Class Meeting 2 – July 11

Week 1: Introduction to Multi-Channel Event Production

Week 1 Handout
Introduction & Welcome
Defining Multi-Channel/Hybrid Events
Evolution of Technical Production in Multi-Channel Events 
How Technical Direction Differs Between In-Person & Virtual/Hybrid
Defining Roles & Responsibilities
Typical Staffing & Vendor Position Requirements & Responsibilities
Engaging Third Party Vendors
Key Common Technical Terminology
Week 1 Wrap Up
Behind the Scenes Week 1
Week 1 Assignment
Week 1 Quiz

Week 2: Pre-Event Evaluation

Week 2 Handout
Event Strategy Evaluation
Reviewing Show Timelines, Content & Engagement Requirements
Evaluating & Organizing Selected Technical Platforms, Staging and Audio Visual
Hybrid-Specific Event Technology
Capabilities Assessment & SWOT Analysis
Determining Crew & Staffing Requirements
Week 2 Wrap Up
Behind the Scenes Week 2
Bonus Content: Interview with Ashanti Bentil-Dhue
Week 2 Assignment
Week 2 Quiz

Mid-Course Survey

Mid-Course Survey

Week 3: Pre-Event Production

Week 3 Handout
Developing Run of Show & Show Flow
Creating a Technical Production Schedule
Preparing a Remote Audience Backup Plan
Team Communication & Protocol
Pre-Show Team Preparation, Meetings & Rehearsals
Coordinating Multi-Channel Teams
Preparing Speakers for Multi-Channel & Virtual Delivery
Preparing Equipment & Workspaces for Technical Direction
Week 3 Wrap Up
Behind the Scenes Week 3
Bonus Content: Interview with Sequence
Week 3 Assignment
Week 3 Quiz

Week 4: “Live” Event Delivery

Week 4 Handout
Managing & Directing Multi-Channel Events
Best Practices in Directing/Calling a Show
Multi-Platform, Vendor & Crew Communication
Managing Audience Engagement & Presentation Mediums
Monitoring Event Delivery, Content Alignment & Timing Between Channels
Engaging Backup Plans
Post-Event Evaluation
Week 4 Wrap Up
Behind the Scenes Week 4
Bonus Content: Interview with Collette Berg
Week 4 Assignment 
Final Exam

Optional Resources

Glossary
Run of Show Template
Sample Pre-Show Calls
Ballyhoo Sample
Collette Berg: Calling Jesus of Suburbia
Footloose Show Calls With Crew
Glenn Weiss Calls 2017 ACMA Opening
Glenn Weiss Calls Tony Awards Opening

Complete Your Course!

Post Course Survey
Downloading Your Certificate of Completion & ELI Digital Credential