LinkedIn Live Series | Encore + PCMA Event Leadership Institute  

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Overview

This LinkedIn Live series, presented by Encore in collaboration with the PCMA Event Leadership Institute (ELI) offers dynamic conversations with seasoned experts in event production, design, and technology. Each 30-minute session delivers actionable insights for new and mid-level meeting professionals, focusing on strategies to create impactful, immersive, and cost-effective events. These sessions feature real-world advice, practical frameworks, and tactical tips to elevate your events while navigating industry challenges. Gain insider knowledge on event design, technology trends, production essentials, and more—all while building confidence and capability as an event leader. 

Learning Outcomes 

  1. Master Production Basics: Learn essential production secrets and insider tips that every meeting and event planner should know. This includes understanding the roles within a production team, preferred documents and formats, and key production terminology. 
  1. Maximize Event Impact: Understand how to design events that drive maximum attendee engagement and increase your organization’s return on investment (ROI) or return on experience (ROE).  
  1. Leverage Cost-Effective Technology: Discover affordable event technology solutions that enhance the attendee experience without inflating the budget.  
  1. Create Immersive Experiences: Learn how to effectively use audio and visual technology to deepen attendee engagement and maximize the impact of your content. 
  1. Navigate In-House AV Models: Gain a comprehensive understanding of the in-house AV business model and the importance of exclusive providers. 
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