Market Transformation Series: EXPERIENTIAL MARKETING (Recorded May 27, 2020)

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Objective:

For the last three decades, traditional marketing has watched as the percentage of experiential in the mix has simply exploded. Then, in short order, it has imploded. Reaching clients in physical B2B and B2C environments is now a tricky situation that has companies reevaluating their marketing channel spends and forcing them to rethink traditional models of client touch points. By talking to agency leads and in house marketing managers, this webinar will uncover the challenges facing marketing teams, the impacts the virus will have on experiential budgets, track the shifts marketing teams are contemplating and forecast what marketing may look like in the years to come.

Learning Outcomes:

  • Updates on the status of marketing efforts in the near term
  • Insight into how agencies are pivoting with their clients
  • Develop an outline of the future for experiential marketing
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