Spark Certificate Program (SCP-OD)
Elevate Your Event Planning with AI Mastery
Unleash the full potential of AI to transform how you plan, manage, and execute unforgettable events. The Spark Certificate Program is an interactive, self-paced learning experience designed to empower event professionals with cutting-edge tools and techniques. Choose the modules that fit your needs or bundle and save by enrolling in the complete series to unlock the full power of Spark, the AI tool built specifically for the events industry.
Why Earn a Spark Certificate?
Gain the skills to:
- Streamline planning and logistics with AI-powered efficiency.
- Amplify creativity and deliver data-driven insights.
- Enhance marketing strategies for targeted, impactful campaigns.
- Simplify sourcing and contracting with advanced AI tools.
- Make smarter decisions through actionable analytics.

Kristi Casey
Kristi Casey, CMM, loves helping meeting and event planners adapt to shifting career challenges by adopting new strategies and technologies. She’s been an industry-leading thought leader and educator since 2003, when she took over the editorial, marketing and event strategy for Plan Your Meetings (PYM). After PYM’s acquisition in 2015, Casey led marketing, education, community, and chapter teams for Meeting Professionals International, developing several pivotal events and educational initiatives that are still popular today. She creates educational and thought leadership strategy and content for PCMA and other clients inside and outside the business events industry with her consultancy Truly Kristi. A creative alchemist, she’s one-half of the loungecore Americana duo Mayberry Wine and the author of the fantasy/sci-fi novels Song of Lyran and NeuroNet. You can subscribe to her free Creative Alchemy newsletter at https://getunstuck.kristicasey.com/.