State of the Industry: 2025 Business Events Trends and Forecasts
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See pricingOverview
Drawing from the latest industry insights, we’ll examine the trends and forecasts for 2025 including the rise of micro-events, the growing demand for ESG and CSR, the evolving role of AI in event management, and the impact of changing consumer expectations on event experiences. Attendees will gain actionable insights into adapting their strategies to align with attendee values, enhance personalization, and optimize operations in a rapidly transforming landscape.
Learning Objectives
- Understand Consumer-Driven Trends: Explore how consumer behaviors, such as the preference for personalized, sustainable, and intimate experiences, are reshaping event formats and attendee expectations.
- Leverage AI and Technology: Discover the expanding applications of AI in event planning, including matchmaking, attendee engagement, and operational optimization, while recognizing the unique value humans bring to the process.
- Adapt to Economic Pressures: Learn strategies to navigate budget constraints, inflation, and staffing challenges while maintaining high-quality attendee experiences.
- Triple Bottom-Line Impact: explore strategies and best practices for empowering informal sustainability champions to drive meaningful triple bottom-line impact—people, planet, and prosperity—within organizations, regardless of their stage in the sustainability journey.
Tammy Moore, CMP, CMM
Tammy Moore, CMP, CMM, is Senior Director, Product Innovation for PCMA. In this role she guides the professional development and educational course offerings across PCMA and the Event Leadership Institute. She has been a leader in the events industry for 20+ years as an in-house corporate event professional, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Prior to the events industry, Tammy worked in higher education as a student affairs professional with the University of Maryland College Park. As a result, she has a depth of experience driving complex projects and strategic initiatives, developing relationships with stakeholders and vendors, and developing talent.
Tammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing projects and initiatives, developing strategic partnerships, and building the business development function. She was elevated to Chief Strategy & Growth Officer in 2022, prior to ELI’s acquisition by PCMA in January 2023. She is an engaging and talented facilitator, instructor, and speaker. She hosts and moderates panel discussions for monthly webinars and ELI Summits, speaks and facilitates workshops on change management, resilience, transitioning from the tactical into the strategic, and team leadership.
Adept at managing remote teams, Tammy fosters collaboration and innovation. Her expertise extends to serving as a course instructor, sharing invaluable knowledge with aspiring event professionals. Recognized for strategic thinking, operational excellence, and driving organizational effectiveness, Tammy has spearheaded numerous key initiatives, earning the respect of C-suite executives.
Outside of work, Tammy is an avid home chef, enjoys hiking, and is a budding gardener. Her greatest joy comes from being a mom to her daughter, Olivia, and she can often be found watching her tennis matches. Originally from Cincinnati, Ohio, she now lives in Fairfax, Virginia, but calls a little remote town in Northern Michigan home (ask her about Petoskey hunting and sand dune climbing).
