Strategy Considerations for Virtual Events & Meetings
Through this resource, you’ll gain valuable insights into developing effective strategies for online events. You’ll learn essential budgeting considerations, including platform expenses and production value investments. The content will guide you through conducting a comprehensive SWOT analysis to evaluate your competition and understand attendee perspectives. Additionally, you’ll explore pricing strategies to optimize value and profitability in the digital event space. By the end of these videos, you’ll be equipped with the knowledge to create and execute successful online events that distinguish themselves in a competitive market.
Learning Objectives
- Identify and research your competitors
- Conduct a SWOT analysis
- What is your attendees’ perceived value of your event?
- What factors play into pricing your event?
- Platform pricing considerations
- Cost of production and audio-visual
- Speakers and facilitators
*This resource has been repurposed from the Virtual Event & Meeting Management Course. To see more content like this, check out the Digital Event Strategist (DES) Certification.
Brandt Krueger
As a first-generation personal computer user since the age of 6, technology is part of Brandt’s DNA. Combine that DNA with a degree in Technical Theatre and a core in Psychology, add in almost 20 years of experience in the meetings and events industry, and you get a powerful event technology cocktail.
In addition to being published on numerous websites such as CorbinBall.com, EventManagerBlog.com, and the Convention Industry Council, he has landed articles in trade publications such as Meetings and Conventions Magazine and Insurance & Financial Meetings Management Magazine. He’s spoken at various industry events such as Collinson Collaborate, BizBash’s Elevate, MPI’s World Education Congress, FICP’s Education Forum, Event Camp (London, Chicago, and Middle East), and even a one week intensive for government ministers and guests on producing large scale events in Turkmenistan.
He currently teaches many public and private classes through the Event Leadership Institute, and is the owner of Event Technology Consulting, an appropriately named company that provides meeting and event technology consulting services.
