Thinking Like A Futurist: Nurturing An Innovation Mindset In Your Team

Beth Surmont is obsessed with events. With on-the-ground experience spanning more than 20 years in corporate and non-profit events and trade shows; and as the current Vice President of Event Strategy & Design at 360 Live Media; Beth is an influential designer in shaping what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events that advance the organization and accelerate the industry it serves. It’s Beth’s job to be a project manager, experience designer, content curator, storyteller, motivator, leader, behind-the-scenes cheerleader, logistics director, contract negotiator, researcher, trend analyzer, innovator, visionary, partner, builder, thinker, problem-solver, entrepreneur, and customer service specialist, sometimes all within the space of a single day. Beth was recently listed as one of BizBash’s 500 Most Influential People in Events for 2021.