Upskilling for The Future of Event Work: Perspectives from the Field

Julie is Manager, Live Learning & Event Operations for the Project Management Institute (PMI), where she’s been with this association since 2016. With 20+ year’s experience in planning in person events both internationally and domestically, she has now expanded her professional portfolio into producing virtual events. Prior to joining PMI, Julie was with the Drug Information Association (DIA) for 16 years where she led the content and program experience for the flagship Global Annual Meeting.

Brett is the President, CEO and Founder of NVE Experience Agency (NVE), a privately-owned experiential marketing and production company with offices in Los Angeles, New York and London.

Guided by the principle that the right moment will transform someone forever, Brett leads NVE’s team of cross-industry experts to deliver culturally connected campaigns and transformative experiences for some of the world’s most iconic brands and Fortune 500 companies.

Founded in 2005, he has built NVE into a next-generation agency designed to supercharge the effectiveness of experiential by creatively weaving integrated marketing tactics like interactive, influencer, content, publicity, and insights into every event the company produces. The results are distinct and data-driven experiences rooted in cultural context that convert consumer attention into action, sales, and absolute brand loyalty. And the proof is in the best-in-class-brands NVE calls family including Apple, Adidas, Amazon, Anheuser-Busch, Diageo, Lyft, Netflix, Pinterest and more.

As Vice President of Digital Delivery for Freeman, Kerry leads the Customer Success, Implementation, Development and Support teams for the company’s digital events division. Prior to joining Freeman, Kerry spent 9 years with Cvent leading the global Enterprise Customer Success team and over a decade working as a meeting professional for associations in the Washington, D.C. area. She holds a B.A. from Randolph Macon College and a Master’s degree in Tourism Administration from George Washington University. Kerry earned her Certified Meeting Professional (CMP) designation in 2008 and has been an active member of ASAE, GBTA and MPI where she currently serves on the International Board of Directors.

Phyl has extensive experience in creating strategic and complex employee engagement programs and external sales and marketing programs that emphasize brand integrity while enhancing the customer experience. She has been at Wolters Kluwer for 15 years and is the Director of Events and MarComm Operations, where she conceived and implemented the company’s first hybrid program in 2008, and, prior to March of 2020, her team managed over 60 web-based events each year. After March of 2020, that number exploded by four times and continues to grow.  She and her team recently completed the division’s first entirely virtual event experience–live virtual business kickoffs with over 175 virtual sessions over three days.

Tammy Moore, CMP, CMM, is Senior Director, Product Innovation for PCMA. In this role she guides the professional development and educational course offerings across PCMA and the Event Leadership Institute. She has been a leader in the events industry for 20+ years as an in-house corporate event professional, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Prior to the events industry, Tammy worked in higher education as a student affairs professional with the University of Maryland College Park. As a result, she has a depth of experience driving complex projects and strategic initiatives, developing relationships with stakeholders and vendors, and developing talent.

Tammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing projects and initiatives, developing strategic partnerships, and building the business development function. She was elevated to Chief Strategy & Growth Officer in 2022, prior to ELI’s acquisition by PCMA in January 2023. She is an engaging and talented facilitator, instructor, and speaker. She hosts and moderates panel discussions for monthly webinars and ELI Summits, speaks and facilitates workshops on change management, resilience, transitioning from the tactical into the strategic, and team leadership.

Adept at managing remote teams, Tammy fosters collaboration and innovation. Her expertise extends to serving as a course instructor, sharing invaluable knowledge with aspiring event professionals. Recognized for strategic thinking, operational excellence, and driving organizational effectiveness, Tammy has spearheaded numerous key initiatives, earning the respect of C-suite executives.

Outside of work, Tammy is an avid home chef, enjoys hiking, and is a budding gardener. Her greatest joy comes from being a mom to her daughter, Olivia, and she can often be found watching her tennis matches. Originally from Cincinnati, Ohio, she now lives in Fairfax, Virginia, but calls a little remote town in Northern Michigan home (ask her about Petoskey hunting and sand dune climbing).