Virtual Event Marketing
In these videos, you’ll discover essential strategies for marketing and promoting online events. As an event professional, you’ll learn how to transform in-person gatherings into virtual experiences, craft targeted marketing plans, and keep your audience engaged. You’ll explore techniques for creating personas to better understand your target audience, capitalize on the unique advantages of online events, and build excitement through storytelling. The content also covers competitive analysis, search engine optimization, and the effective use of physical marketing materials. Plus, you’ll pick up valuable tips for post-event marketing and how to hit the ground running with promotions for your next event. This crash course will equip you with the know-how to rock the virtual event scene in today’s digital world.
This resource has been repurposed from the Virtual Event & Meeting Management Course. To see more content like this, check out the Digital Event Strategist (DES) Certification.
Brandt Krueger
As a first generation personal computer user since the age of 6, technology is part of Brandt’s DNA. Combine that DNA with a degree in Technical Theatre and a core in Psychology, add in almost 20 years experience in the meetings and events industry, and you get a powerful event technology cocktail.
In addition to being published on numerous websites such as CorbinBall.com, EventManagerBlog.com, and the Convention Industry Council, he has landed articles in trade publications such as Meetings and Conventions Magazine and Insurance & Financial Meetings Management Magazine. He’s spoken at various industry events such as Collinson Collaborate, BizBash’s Elevate, MPI’s World Education Congress, FICP’s Education Forum, Event Camp (London, Chicago, and Middle East), and even a one week intensive for government ministers and guests on producing large scale events in Turkmenistan.
He currently teaches many public and private classes through the Event Leadership Institute, and is the owner of Event Technology Consulting, an appropriately named company that provides meeting and event technology consulting services.
