Spark Certificate Program Certificate
Elevate Your Event Planning with AI Mastery with Spark
Transform how you plan, manage, and execute unforgettable events with the power of AI. The Spark Certificate Program is an interactive, self-paced learning experience empowering event professionals with cutting-edge tools and techniques. Choose the modules that fit your needs or bundle and save by enrolling in the complete series to unlock the full power of Spark, the AI tool built for event professionals.
Why Earn a Spark Certificate?
- Streamline planning and logistics with AI-powered efficiency.
- Amplify creativity and deliver data-driven insights.
- Enhance marketing strategies for targeted, impactful campaigns.
- Simplify sourcing and contracting with advanced AI tools.
- Make smarter decisions through actionable analytics.
Who is this course for?
Corporate, association, and independent business event professionals.
Brought to you by the
Complete the full Spark Certificate Program or customize your learning by selecting individual modules that best fit your needs.
Choose from five specialized course modules designed to enhance your event planning with AI.
Module 1: Introduction to AI for Event Planning
Learn the basics of AI, machine learning, and generative AI for events. This module covers AI prompt writing, best practices, and how Spark streamlines event tasks.
Module 2: AI-Powered Event Planning & Logistics
Discover how Spark enhances event planning with AI-driven brainstorming, agenda creation, surveys, and contract analysis—saving time, reducing risks, and improving attendee experiences.
Module 3: AI-Powered Event Marketing
Explore AI-driven marketing strategies, including audience persona creation, content generation, and influencer outreach. Learn how Spark helps repurpose content and create targeted campaigns.
Module 4: AI-Powered Event Sourcing
Optimize venue, speaker, and service provider sourcing with AI. Learn how Spark and Destinaitor streamline RFPs, RFQs, and speaker selection for more efficient event planning.
Module 5: AI-Powered Event Data Analysis
Use AI to extract insights, analyze sentiment, and categorize content. This module helps event professionals assess engagement, track trends, and refine event strategies.
Required: Spark Pro
To fully participate in Spark Certificate program’s interactive activities, you’ll need access to Spark Pro. Spark Pro allows you to build a private file library, upload up to ten (10) documents, video, and audio files each month, and easily repurpose content, saving you time and effort.
Receive 25% off your first three months of Spark Pro. You will receive the coupon code in the email confirmation once you have enrolled in the program.
Group Purchase
Kristi Casey
Kristi Casey, CMM, loves helping meeting and event planners adapt to shifting career challenges by adopting new strategies and technologies. She’s been an industry-leading thought leader and educator since 2003, when she took over the editorial, marketing and event strategy for Plan Your Meetings (PYM). After PYM’s acquisition in 2015, Casey led marketing, education, community, and chapter teams for Meeting Professionals International, developing several pivotal events and educational initiatives that are still popular today. She creates educational and thought leadership strategy and content for PCMA and other clients inside and outside the business events industry with her consultancy Truly Kristi. A creative alchemist, she’s one-half of the loungecore Americana duo Mayberry Wine and the author of the fantasy/sci-fi novels Song of Lyran and NeuroNet. You can subscribe to her free Creative Alchemy newsletter at https://getunstuck.kristicasey.com/.
View Kristi's Profile
Module 1: Introduction to AI for Event Planning
Course Overview
This foundational module introduces AI and its transformative role in event planning. Participants will learn the basics of AI, machine learning, and generative AI applications tailored for the events industry. The module also covers best practices for writing AI prompts and how to use Spark to streamline event-related tasks.
Key Learnings
- Understanding AI: Basics of artificial intelligence, machine learning, and its evolution.
- Generative AI Applications: How AI can create text, images, and video content.
- Using Spark for Events: Overview of Spark’s event planning features.
- Crafting Effective AI Prompts: Best practices for writing AI-friendly queries.
- Spark Tasks vs. Spark Chat: Choosing between Spark’s structured AI tasks and flexible AI chat queries.
Module 2: AI-Powered Event Planning & Logistics
Course Overview
This module explores how Spark can optimize event planning and logistics. Participants will discover how to leverage AI for creative brainstorming, agenda creation, survey development, and contract analysis. By integrating AI-driven workflows, event professionals can save time, mitigate risks, and enhance attendee experiences through data-driven decision-making.
Key Learnings
- Overcoming Creative Blocks: Generate event ideas and descriptions.
- Accelerating Agenda Creation: AI-driven agenda generation using uploaded files.
- Creating Effective Surveys: Using Spark to generate attendee, speaker, and post-event surveys.
- Reviewing Contracts & Mitigating Risks: AI-assisted contract analysis and clause generation.
Module 3: AI-Powered Event Marketing
Course Overview
Marketing is a crucial component of event success, and Spark can significantly enhance promotional efforts. This module delves into AI-driven marketing strategies, including audience persona creation, content generation, and influencer outreach. Participants will learn how to repurpose content for different platforms and develop targeted marketing campaigns using AI tools.
Key Learnings
- Create Personas: Generate detailed audience personas for targeted marketing.
- Develop Marketing Strategy: AI-generated marketing and promotional plans.
- Generate Content: AI-powered event descriptions, emails, press releases, and video scripts.
- Repurpose Content: Transform event materials into social media posts, blogs, and educational content.
- Source for Influencers: AI-powered identification of relevant influencers.
Module 4: AI-Powered Event Sourcing
Course Overview
Sourcing the right venues, speakers, and service providers is essential for seamless event execution. This module covers AI-powered sourcing techniques, including Spark’s newest feature Destinaitor for venue selection, request for proposal (RFP) generation, and speaker identification. Participants will also learn how Spark can assist in responding to requests for quotes (RFQs), making the sourcing process more efficient and strategic.
Key Learnings
- Source for Venues: AI-driven venue recommendations based on event needs.
- Generate RFPs: AI-generated requests for proposals for venues and production.
- Respond to RFQs: AI-drafted responses to event service inquiries.
- Source for Speakers: Identify speakers based on industry, expertise, and location.
Module 5: AI-Powered Event Data Analysis
Course Overview
Data analysis is key to improving event outcomes, and Spark can help extract valuable insights from various data sources. This module teaches participants how to use AI for strategic insights, sentiment analysis, and content categorization. Through AI-driven analytics, event professionals can assess audience engagement, identify emerging trends, and refine their event strategies for future success.
Key Learnings
- Strategic Insights: Extracting key takeaways and unexpected insights from event data.
- Challenges, Solutions & Actions: Identifying obstacles and proposing AI-driven solutions.
- Themes Classification: Analyzing recurring themes across event materials.
- Sentiment Analysis: Evaluating audience sentiment from text, video, or session feedback.
- Video & Podcast Analysis: Extracting insights, quotes, and key takeaways from media content.
The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.
Ready to get started?
Feel free to get in touch with your questions
