Women Who Lead Certificate
Women Who Lead: Essential Leadership Skills for Success
Women leaders in the business events industry face unique challenges in gaining visibility, asserting authority, and advancing their careers. This course empowers aspiring women leaders with the skills and strategies to lead high-impact events with confidence, advocate for their expertise, and build meaningful professional networks.
Through interactive discussions, hands-on exercises, and real-world applications, participants will refine their executive presence, improve self-advocacy, and translate bold ideas into impactful leadership actions. Learn the tools to break barriers, expand influence, and create a lasting leadership legacy within the global events industry.
What You’ll Gain:
- Power Presence Playbook for Business Events – Strategies to command attention, confidently lead client and stakeholder meetings, and navigate high-profile industry events with authority.
- Events Industry Personal Brand Statement – A compelling, polished statement that defines your leadership style, professional expertise, and contributions to the business events industry.
- Strategic Networking Blueprint – A customized plan for building influential relationships with industry leaders, event sponsors, and key stakeholders.
- Future-Ready Leadership Action Plan – A structured framework for shifting from event execution to strategic event planning, aligning with organizational goals and industry trends.
- Bold Leadership Commitment – A clear, time-bound leadership action to implement within 14 days for immediate impact.
Learning Outcomes:
- Command Presence with Confidence – Develop a strong executive presence that enhances credibility, influence, and visibility.
- Master Self-Advocacy & Thought Leadership – Effectively communicate value, establish industry authority, and amplify professional impact.
- Build Strategic Relationships – Cultivate a powerful network of mentors, sponsors, and allies to accelerate career growth.
- Champion Inclusive Leadership – Champion diverse representation in events teams, speaker lineups, and industry leadership.
- Transform Vision into Action – Turn bold ideas into measurable leadership outcomes that shape careers, events, and organizations.
Group Purchase
Sherron Washington, M.A.
Sherron Washington is a marketing and communication (marcom) strategist, international speaker, facilitator, professor, and CEO of The P3 Solution—a full-service firm specializing in training and curriculum development. She develops and delivers impactful training programs on leadership, inclusion, marketing, and communication for businesses and organizations, empowering them to thrive through effective communication and marketing strategies.
View Sherron's ProfileSession 1 – May 6, 2025
11:00am-1:30 pm EST
Format: Live, online
The Presence Factor: Owning Your Power, Elevating Your Influence, Building Your Table
Women in the business events industry frequently encounter unique challenges when striving for visibility, authority, and leadership opportunities in a field where influence, credibility, and relationships are paramount. Navigating traditionally male-dominated spaces, effectively advocating for oneself, and cultivating strong professional networks remain ongoing challenges.
This interactive and dynamic virtual session provides event professionals with practical strategies to confidently claim their space, advocate effectively, and build strategic relationships that amplify their influence within the business events sector. Participants will engage in meaningful discussions, hands-on exercises, and targeted networking activities designed specifically for industry professionals. They will gain actionable insights to:
- Navigate High-Stakes Event Environments with Confidence – Develop a strong executive presence that ensures your contributions to events and teams are recognized, respected, and valued.
- Master Self-Advocacy in Event Leadership – Clearly communicate your professional value, confidently advocate for your ideas, and articulate your expertise effectively to stakeholders.
- Establish Thought Leadership in the Events Industry – Refine your personal brand and messaging to position yourself as a credible, influential voice within the business events community.
- Build Strategic Connections for Professional Growth – Cultivate meaningful networks of sponsors, allies, and collaborators who actively support and advance your career within the industry.
Key Takeaways:
- Enhanced professional confidence and presence in event settings.
- Practical techniques for clear, assertive communication and self-advocacy.
- Strategies to develop and leverage your personal brand as an industry thought leader.
- Effective methods for building robust and supportive professional networks within the business events community.
Session 2 – May 13, 2025
11:00am-1:30 pm EST
Format: Live, online
True Leadership in the Business Events Industry: Championing Women, Inspiring Futures
True leadership in the business events industry goes beyond personal achievement—it involves elevating teams, fostering inclusive event environments, and shaping the future through strategic, innovative decisions. Women who actively champion other women within this dynamic industry create powerful ripple effects, transforming careers, organizations, and industry standards.
This engaging session is tailored specifically for business event professionals, encouraging participants to move from managing day-to-day event logistics to embracing visionary leadership. It highlights the transformative power of mentorship, sponsorship, and collaboration to drive both individual and industry-wide success. Through interactive discussions, scenario-based exercises, and practical applications, participants will gain insights and tools to:
- Champion Women Within the Industry – Learn how empowering fellow female event professionals enhances collective influence, credibility, and career growth.
- Adopt Visionary Leadership in Event Management – Shift your focus from operational execution to strategic, future-oriented leadership that ensures your events and organization remain competitive and relevant.
- Anticipate Industry Trends and Challenges – Develop skills to proactively identify and respond to emerging trends, adapt to industry shifts, and remain agile in the fast-paced world of business events.
- Turn Innovative Ideas into Actionable Results – Master the art of transforming creative, forward-thinking concepts into measurable, impactful outcomes that elevate your events and organization.
Key Takeaways:
- Effective strategies for empowering women and fostering inclusion within the business events sector.
- Techniques to transition from tactical event execution to strategic, visionary leadership.
- Skills for anticipating and responding to trends and challenges in the evolving events industry.
- Practical methods to convert innovative ideas into actionable, impactful event outcomes.
The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.
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