Friday, May 6, 2022
1:00 - 2:30 PM ET | 10:00 - 11:30 AM PT
Your organization and clients make investments in events and meetings—whether they be investments of time, money, human capital, or other resources. And in your role as the event professional, it's crucial to provide the data, reporting, and analytics necessary to demonstrate that these investments are paying off by impacting the bottom line.
Data (and corresponding actionable insights) make it possible for you, as the event professional, to gain buy-in from your stakeholders to continue the program, increase the event budget, hire more resources, and effectively secure your seat at the table as a strategic advisor.
Unfortunately, according to a Harvard Business Review Report, only 23% of all surveyed companies say they can track the ROI on event investments.
Join our next webinar to learn insights from our panel on what metrics matter today, how to make a plan to capture data, and most importantly, how to turn that data into actionable insights that resonate with stakeholders and clients.
Learning Outcomes
- Identify and implement strategies for collecting relevant data
- Understand how to analyze that data to drive future event strategies
- Evaluate and apply different interpretations of data to understand ROI – and why ROE doesn't matter to stakeholders
- Learn how to craft and deliver an event data narrative to senior stakeholders to demonstrate how your event drives business goals
Accessibility for this Webinar
The Event Leadership Institute is committed to learning how to improve our events and technology platform to be more digitally accessible and inclusive to the widest possible audience.
We are diligently working internally, and with our partners and technology providers, to actively develop a more accessible experience. Read the Webex Event accessibility statement for more information.
If you need any assistance with captioning, engaging, or accessing resources, please contact us:
- US & International: + 1 (347) 349-1060
- Toll-Free US & Canada: + 1 (866) 349-1060
- Email: [email protected]
While we will do our best to accommodate requests, please note that it may not always be possible to do so for all content or areas of the webinar. We are committed to work together to find a solution as needed.
Meet the Speakers
Joseph Colangelo, Co-Founder & CEO | Bear Analytics
Joe is the Co-Founder and CEO of Bear Analytics - a technology company that powers event success. He is obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, which led to the development of Bear IQ. The company has become the industry leading event analytics platform that powers the measurement, design, and growth of the world’s best experiences - all possible via the data you're already collecting.
Joe was previously the principal strategist behind the strategic development of BIO’s One-on-One Partnering System, a web-based, SaaS platform, focused on providing biotech and pharma companies an efficient system for engaging in face-to-face interactions at an international portfolio of events.
Nick Fugaro, Founder & CEO | Vivastream
Nick is Founder & CEO of Vivastream, the leading event data analytics platform in the industry. He brings a refreshing perspective to the events industry, leveraging 25+ years experience of delivering technology solutions that help enterprises derive customer insights from data. Nick is on a mission to make event data actionable, and is an evangelist for encouraging the event industry to rely on data driven decision-making.
Prior to Vivastream, Nick worked for Acxiom Corporation, the largest database marketing company in the world. He started his career with the New York Yankees, where he was responsible for creating, producing and directing content on the Yankee Stadium Diamond Vision.
Moderator: Howard Givner, Founder and CEO | Event Leadership Institute
With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and CEO for the Event Leadership Institute, a leading provider of best-in-class training and education for the events industry through online, on-demand video professional development classes, interviews with industry leaders, white papers, webinars, and live events.
Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure, the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.
He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.
