10 Steps to Create a Realistic Event Budget

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This on-demand module is an excerpt from our full length Advanced Event Design & Strategy Certificate, taught by Tammy Kockaya, CMP, CMM.

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We’ve developed the Advanced Event Design & Strategy certificate course for experienced event professionals to move from planner to strategic advisor. With over 24 CMP credit hours worth of content, you will learn to develop and adapt a business-focused end-to-end event strategy for any event regardless of type or complexity. Join our next course starting soon!

Course Information

Estimated Time: 7:50

Difficulty: Advanced

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Tammy Moore Kockaya, CMP, CMM

Tammy Moore Kockaya, CMP, CMM, is Senior Director, Product Innovation for PCMA. She guides the professional development and educational course offerings across PCMA and the Event Leadership Institute in this role. She has been a leader in the events industry for 20+ years as an in-house corporate event professional, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Before the events industry, Tammy worked in higher education as a student affairs professional with the University of Maryland College Park. As a result, she has a depth of experience driving complex projects and strategic initiatives, developing relationships with stakeholders and vendors, and developing talent.

Tammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing projects and initiatives, developing strategic partnerships, and building the business development function. She was elevated to Chief Strategy & Growth Officer in 2022, prior to ELI’s acquisition by PCMA in January 2023. In addition, she hosts and moderates panel discussions for monthly webinars and ELI Summits, speaks and facilitates workshops on change management, resilience, transitioning from the tactical into the strategic, and team leadership.

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Alexa Berube

Alexa is one of the co-founders of Reposite an AI powered marketplace connecting group meeting & event planners and suppliers, with built-in productivity tools to streamline workflows and maximize efficiency. Alexa continues to lead Reposite to new heights and provide value to our members by educating and sharing her wealth of knowledge of the meeting and events industry. Her expertise in scaling sales organizations, building cutting edge technology and fostering partnerships between planners and suppliers has helped modernize the industry bringing thousands of businesses around the world online to Reposite. The Forbes 30 under 30 powerhouse is passionate about building a community of members that are equipped with Reposite’s cutting-edge tools and resources to grow their business

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