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Event Leadership Institute

Business & Sales

Pricing, Leadership, Human Resources, Event Sales, Branding, Proposals, RFP’s, Public Relations & more…

  • Prospecting for New Business

    Prospecting for New Business

    Howard Givner

    Estimated Time: 50 mins

    Categories: Business & Sales, CMP Credit

    CMP Credit Hours: 0.75

    Course Domains: I: Marketing

  • Event Planner Pricing: How and How Much to Charge

    Event Planner Pricing: How and How Much to Charge

    Howard Givner

    Estimated Time: 62 mins

    Difficulty: Advanced

    Categories: Business & Sales, CMP Credit

    CMP Credit Hours: 1.0

    Course Domains: I: Marketing

  • Navigating Corporate Procurement Departments to Win New Business

    Navigating Corporate Procurement Departments to Win New Business

    Christina DeVore, Adam Gordon, Therese Jardine...

    Estimated Time: 42 minutes

    Categories: ELI Summits, Business & Sales

  • Punching Above Your Weight: How Even Small Agencies Can Land Big Accounts

    Punching Above Your Weight: How Even Small Agencies Can Land Big Accounts

    Heather Mason

    Estimated Time: 31 minutes

    Categories: ELI Summits, Business & Sales

  • Creative OmniChannel Sponsorship Solutions

    Creative OmniChannel Sponsorship Solutions

    Kathryn Frankson, Tammy Kockaya

    Estimated Time: 20 mins

    Categories: ELI Summits, Business & Sales

    CMP Credit Hours: 0.5

    Course Domains: D: Financial Management

  • M&A Forum: Insights From Buyers, Sellers & Investors; Valuation Models; And Behind the Scenes of a Deal

    M&A Forum: Insights From Buyers, Sellers & Investors; Valuation Models; And Behind the Scenes of a Deal

    Steve Goodman, Jeffrey Harrow, Nancy Shaffer...

    Estimated Time: 43 minutes

    Categories: ELI Summits, Business & Sales

  • Expand Your Business By Narrowing Your Focus

    Expand Your Business By Narrowing Your Focus

    Tim Williams

    Estimated Time: 32 minutes

    Categories: ELI Summits, Business & Sales

  • Winning the Business: RFPs, Proposals and Pitch Meetings

    Winning the Business: RFPs, Proposals and Pitch Meetings

    Howard Givner

    Estimated Time: 72 mins

    Difficulty: Intermediate

    Categories: CMP Credit, Business & Sales

    CMP Credit Hours: 1.25

    Course Domains: I: Marketing

  • Keeping the Business: Debriefings, Complaints, Difficult Clients and Rebookings

    Keeping the Business: Debriefings, Complaints, Difficult Clients and Rebookings

    Howard Givner

    Estimated Time: 62 mins

    Categories: Business & Sales, CMP Credit

    CMP Credit Hours: 1.0

    Course Domains: B: Project Management

  • Accounting and Finance for Event Companies

    Accounting and Finance for Event Companies

    Howard Givner

    Estimated Time: 83 mins

    Categories: Business & Sales, CMP Credit

    CMP Credit Hours: 1.5

    Course Domains: D: Financial Management

  • What Today’s Clients Are Looking for in an Event Agency

    What Today’s Clients Are Looking for in an Event Agency

    Mike Drinkwalter, Amelia Harding, Stefanie Goffredo...

    Estimated Time: 33 mins

    Categories: ELI Summits, Business & Sales

  • A Candid Discussion on Employment: We Can Work it Out—Together

    A Candid Discussion on Employment: We Can Work it Out—Together

    David Peckinpaugh, Tina Madden, Todd Taranto...

    Estimated Time: 80 min

    Categories: ELI Summits, Team Leader Resources, Business & Sales, Careers

  • State of the Event Industry 2021 (Recorded January 13, 2021

    State of the Event Industry 2021 (Recorded January 13, 2021

    Howard Givner, Brandt Krueger, Kevin White...

    Estimated Time: 65 min

    Categories: Planning & Logistics, Business & Sales

  • Transitioning Your Team to Remote Work (Recorded March 25, 2020)

    Transitioning Your Team to Remote Work (Recorded March 25, 2020)

    Adam Sloyer, Kathy Del Medico, Kevin White...

    Estimated Time: 74 mins

    Difficulty: All

    Categories: Business & Sales

    CMP Credit Hours: None

  • Planner Pricing Report: How and How Much Planners Charge | WHITE PAPER

    Planner Pricing Report: How and How Much Planners Charge | WHITE PAPER

    Howard Givner

    Estimated Time: 31 pages

    Categories: White Papers & E-books, Business & Sales

    CMP Credit Hours: None

  • Association Networking | ROI for Your Business and Career

    Association Networking | ROI for Your Business and Career

    Kevin White

    Estimated Time: 67 mins

    Difficulty: All

    Categories: Business & Sales

    CMP Credit Hours: None

  • Working Smarter, Not Harder

    Working Smarter, Not Harder

    Tara Guérard

    Estimated Time: 21 mins

    Difficulty: Beginner

    Categories: Business & Sales

    CMP Credit Hours: None

  • The Psychology of Raising Your Prices

    The Psychology of Raising Your Prices

    Peter Shallard

    Estimated Time: 27 mins

    Difficulty: Advanced

    Categories: Business & Sales

    CMP Credit Hours: None

  • Using Events to Drive Engagement Marketing

    Using Events to Drive Engagement Marketing

    Chris Litster

    Estimated Time: 15 mins

    Difficulty: Beginner

    Categories: Business & Sales

    CMP Credit Hours: None

  • The Offshoot Dilemma: Should You Offer a ‘Lite’ Version of Your Business?

    The Offshoot Dilemma: Should You Offer a ‘Lite’ Version of Your Business?

    Sean Low

    Estimated Time: 55 mins

    Difficulty: Intermediate

    Categories: Business & Sales

    CMP Credit Hours: None

  • Media Secrets Revealed: How the Pros Get Coverage for Their Events

    Media Secrets Revealed: How the Pros Get Coverage for Their Events

    Howard Givner

    Estimated Time: 11 mins

    Difficulty: All

    Categories: Business & Sales

    CMP Credit Hours: None

  • Getting the Price You Want

    Getting the Price You Want

    Howard Givner

    Estimated Time: 14 mins

    Difficulty: Intermediate

    Categories: Business & Sales

    CMP Credit Hours: None

  • Getting Publicity for Your Event Business

    Getting Publicity for Your Event Business

    Sasha Vasilyuk

    Estimated Time: 35 mins

    Categories: CMP Credit, Business & Sales

    CMP Credit Hours: 0.5

    Course Domains: I: Marketing

  • Taking Your Business to the Next Level

    Taking Your Business to the Next Level

    Howard Givner

    Estimated Time: 11 mins

    Categories: Business & Sales

    CMP Credit Hours: None

  • Exit Strategy: Selling or Merging Your Event or Catering Business

    Exit Strategy: Selling or Merging Your Event or Catering Business

    Howard Givner

    Estimated Time: 88 mins

    Difficulty: Advanced

    Categories: Business & Sales

    CMP Credit Hours: None

  • Dealing With Toxic Employees

    Dealing With Toxic Employees

    Howard Givner

    Estimated Time: 35 mins

    Difficulty: Advanced

    Categories: Business & Sales, CMP Credit

    CMP Credit Hours: 0.5

    Course Domains: E: Human Resources

  • Planner Pricing Report: How and How Much Planners Charge | VIDEO

    Planner Pricing Report: How and How Much Planners Charge | VIDEO

    Howard Givner

    Estimated Time: 45 mins

    Difficulty: Advanced

    Categories: Business & Sales

    CMP Credit Hours: None

  • 10 Ways Your Website is Killing Your Business

    10 Ways Your Website is Killing Your Business

    Alan Berg

    Categories: Business & Sales, CMP Credit

    CMP Credit Hours: 1.0

    Course Domains: I: Marketing

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  • Learning Library
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    • Subscription Membership & Pricing
  • Professional Development Courses
    • Facilitated Certificate Courses
      • Advanced Event Design & Strategy
      • CMP Exam Prep
      • Event Accessibility StrategistNEW!
      • Event DEI Strategist
      • Event Measurement & Analytics
      • Event & Meeting Management Fundamentals
      • Hybrid & Virtual Event Director
      • Technical Meeting & Event Production
      • The Launching Pad: Building Your Event BusinessNEW!
      • Virtual Event & Meeting Management
    • Self-Paced Certificate Courses
      • Fundraising Event ManagementOn-Demand
      • Pandemic On-Site ProtocolOn-Demand
      • Pandemic Meeting & Event DesignOn-Demand
      • Venue Sales AcceleratorOn-Demand
      • Virtual Fundraising Event ManagementOn-Demand
      • Wedding & Event DesignOn-Demand
    • Scholarship Application
  • Teams & Colleges
    • Education & Training For Event Teams
    • ELI In the Classroom
  • Events
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    • The Event Professional’s Guidebook
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    • Event Industry Job Board
    • Event Leaders Blog
    • Subscribe to the Event Leaders Newsletter
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