What Today’s Clients Are Looking for in an Event Agency
ELI member? Log in now to view this course.
Not a member? Sign up today to view this course.
See pricingSession Description
What are the top 3 mistakes agencies make when pitching new clients? How can corporate & association planners improve their RFPs and evaluation processes to better match their needs with an agency’s capabilities?
If you’ve ever wanted a peek into how the other side thinks, this open dialogue between two seasoned in-house event planners and two agency leaders will provide you with new insights into the other’s perspective, and strategies for finding the right match between client and agency.
Mike Drinkwalter
Mike Drinkwalter brings over 20 years of customer service and sales experience, most recently in Real Estate. His extensive background in sales, marketing and client services, ensures a VIP experience for each of his clients. Mike currently specializes in getting people in and out of homes in the Long Island market.
Amelia Harding
Amelia is an innovative producer and leader with over 30 years of experience in events.
She is a content strategist, creative director, and hands on producer and loves amplifying events with engaging and dynamic ideas.
She has lead Charles Schwab’s production team within their events organization for over 20 years and she oversees live and virtual event production, creative, webcasts, video production, the Schwab studio, and corporate archives.
She loves to champion and represent Schwab’s brand the best way possible.
One thing she has learned is that few people actually read, so if you have gotten this far, she’s impressed.
Stefanie Goffredo
Stefanie Goffredo is a 30+ year corporate event strategist and producer responsible for North America event procurement for The SAP Group. Having been both client and vendor, Stefanie approaches her responsibilities with a unique focus and skill set that maximizes SAP’s success in all areas of event strategy, design and delivery. She brings a unique professional authenticity that has earned her the trust of both her internal customers as well as the vendors that support the $200M book of business for which she is responsible; accomplishments include architecting service-focused governance and cost-containment programs to support an expansive and dynamic corporate event landscape. A lifelong “Philly-Local” she lives with her husband and their children (when they’re home!) in suburban Philadelphia.
