Advanced Event Design & Strategy (AHEPDS-FA21) | Start Date October 27, 2021

Tammy Moore, CMP, CMM, is Senior Director, Product Innovation for PCMA. In this role she guides the professional development and educational course offerings across PCMA and the Event Leadership Institute. She has been a leader in the events industry for 20+ years as an in-house corporate event professional, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Prior to the events industry, Tammy worked in higher education as a student affairs professional with the University of Maryland College Park. As a result, she has a depth of experience driving complex projects and strategic initiatives, developing relationships with stakeholders and vendors, and developing talent.

Tammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing projects and initiatives, developing strategic partnerships, and building the business development function. She was elevated to Chief Strategy & Growth Officer in 2022, prior to ELI’s acquisition by PCMA in January 2023. She is an engaging and talented facilitator, instructor, and speaker. She hosts and moderates panel discussions for monthly webinars and ELI Summits, speaks and facilitates workshops on change management, resilience, transitioning from the tactical into the strategic, and team leadership.

Adept at managing remote teams, Tammy fosters collaboration and innovation. Her expertise extends to serving as a course instructor, sharing invaluable knowledge with aspiring event professionals. Recognized for strategic thinking, operational excellence, and driving organizational effectiveness, Tammy has spearheaded numerous key initiatives, earning the respect of C-suite executives.

Outside of work, Tammy is an avid home chef, enjoys hiking, and is a budding gardener. Her greatest joy comes from being a mom to her daughter, Olivia, and she can often be found watching her tennis matches. Originally from Cincinnati, Ohio, she now lives in Fairfax, Virginia, but calls a little remote town in Northern Michigan home (ask her about Petoskey hunting and sand dune climbing).

Marrah Thomas is a Senior Vice President and Loyalty Engagement Strategy Lead at PNC Bank. She is a consumer-obsessed business strategist dedicated to creating an integrated, actionable roadmap to increase brand loyalty through unique experiences and events.

Previously, Marrah was the Senior Manager of Global Events for Delta Air Lines, where her greatest passion was bringing experiences to life in meaningful ways, helping clients and teammates understand the value and richness of their relationships with the company. Before that, she served as the Head of Experiences for Loyalty Strategy at Bank of America, leading the transformation of their loyalty experience. She also managed events for Consumer & Small Business at Bank of America, overseeing the end-to-end design and implementation of internal and external events for executives, teammates and clients. This included strategic planning, cause marketing, media relations and operations, brand management, vendor coordination, and budget management.

Marrah’s curiosity extends beyond her professional roles; she has been an adjunct instructor at Johnson and Wales University in Charlotte, NC, and currently teaches at the University of California, Los Angeles.

Though she now lives in Atlanta, GA where you can see her on the East Beltline Trail with her many English bulldog fosters. No matter where she is, Marrah remains an avid Pittsburgh Steelers fan.