Enhancing Events with AI (AIES-WI24) | Start Date January 23, 2024

  • This course closed on 07/01/2024.

Course Information

Categories:

CMP Credit Hours:

Nick Borelli

Strategy Consultant, Nick Borelli, leverages his background in experience design, event tech, and digital marketing to help event professionals reach their full potential.
His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, The SEARCH Foundation.
Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by International Live Events Association, and has won numerous marketing awards. He has served as an advisor and ambassador for associations, conferences, technology companies and many event suppliers.

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Welcome

Important Dates
About Your Instructor
About Your Course
Completing Your Course
LIVE Office Hour Q&A Registration
Final Exam Format & Retake Options

Live Office Hour Recordings

1.25.24 Office Hour
2.1.24 Office Hour
2.8.24 Office Hour
2.15.24 Office Hour
2.22.24 Office Hour

Module 1

Course Introduction
Overview + Terminology
Asking the Right Questions
Potential Impact for Events
Maritz Interview – Part 1
Maritz Interview – Part 2
Maritz Interview – Part 3
AIES Module 1 Slides
AIES Module 1 Assignment
AIES Module 1 Quiz

Module 2

Mission + Brand Voice
Market Assessment
AI-DEI Interview
Predictive Analysis
Themes + Content
Budgeting
Site + Vendor Selection
Scheduling + Logistics Management
Enhanced Menu Design
Asset Design
AIES Module 2 Assignment
AIES Module 2 Quiz

Module 3

Effective Event Marketing
Persona Building
Competitive Analysis
Key Messaging
Social Listening
Website Optimization
Generative Copywriting
Generative Graphic Design
Social Media Posting
AIES Module 3 Assignment
AIES Module 3 Quiz

Mid-Course Survey

Mid-Course Survey

Module 4

Engagement + Execution of Experiences
Chatbots
Closed Captioning
AI Match-Making
Personalized Sessions
Re-Cut Content for Additional Revenue
AIES Module 4 Assignment
AIES Module 4 Quiz

Module 5

Data, Analysis, and Event Improvements
Attendee Feedback
Predictive Analysis for Resource Planning and Optimization
Behavioral Mapping Data
Attendee Sentiment Analysis
Post-Event Surveys with Sentiment Analysis
Improved Event Marketing Personalization Based on Attendee Behavior
AI and Design Thinking
AIES Module 5 Assignment
AIES Module 5 Quiz

Resources

AI Terminology
Spark AI Mastery Sheet
Virtual Events with AI: AImpact Conference
Midjourney – Join us on Discord

Complete Your Course

AIES Conclusion & Test Prep
AIES Final Exam Instructions
AIES Final Exam
Post Course Survey
AIES Course Completion & Special Offer