Fundraising Impact: Connecting Your Audience To Your Mission | E-Book


This e-book is full of ideas on how to make your fundraising events more impactful. We have profiled non-profit organizations that we believe have done a good job connecting attendees at their events to their causes. We invite you to use these case studies to stimulate your thinking so that you can take a fresh look at your fundraising events. You can forge deeper emotional connections with your attendees, turning them into long-term, passionate supporters.

Non-profits profiled include: Charity: water, Yorkville Common Pantry, UNICEF, True Patriot Love, Global Citizen, Prep for Prep, Be Bold Be Bald!, CANFAR, Hudson Link, National Wildlife Federation & Global Green USA.

Special thanks to EventSpot from Constant Contact for sponsoring this e-book and helping to foster creative dialogue within our industry.

Learning Outcomes

  • Identify cost-effective methods to tell your organization’s story in meaningful ways.
  • Demonstrate how to use those how have benefited from your services as Cause Ambassadors at your event.
  • Show how to convey large statistics in emotional ways.
  • Learn how to stimulate conversation at your event around topics important to your mission, in a way that appears organic and not heavy-handed.

Course Information

Estimated Time: 16 pages

Difficulty: All

Howard Givner

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.

Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.

He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

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