First Look: Exclusive Data on Attendee Motivators

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Course Overview

With event attendees being more selective than ever in choosing which events to participate in, event organizers need to be laser-focused on what it takes to get their audience excited about their events to drive them to register. Join us in this first look at the latest 2024 data from a survey of 3,000 event-goers on attendee sentiment to learn what attendees really want from events, what activities and activations really motivate them, and explore new ways to refresh and deliver on your event’s core value proposition. We’ll look at 7 key data insights, discuss what they mean, and explore what to do about them.

Learning Objectives

  • Identify key drivers of attendee sentiment to register for events
  • Create more networking and community building in your event offerings 
  • Align sponsor/exhibitor goals as strategic partnerships with attendee motivators 
  • Critical information and data to communicate value and ROI to partners amidst rising costs

Course Information

Estimated Time: 51 min

Difficulty: All

CMP Credit Hours:

Course Domains:

Speaker: Howard Givner Headshot

Howard Givner

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.

Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.

He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

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Ken Holsinger

Ken Holsinger leads the data practice at Freeman bringing together teams that are building innovative data tools for integration and business intelligence, with data consulting, research, and industry benchmarking. These teams work with clients all over the world to drive decisions, improve results and measure their marketing efforts. Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant, and speaker. He has served on the executive team in various roles for several different organizations. In addition, he has a background in event management, facility design, and start-up operations. Ken has been named on multiple hardware, software and process patents.

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