How to Integrate Data from Multiple Sources

As our technology stacks grow and data flows from multiple sources, data entry and proper management becomes increasingly important. This overview will identify key considerations for clean data integration while providing important lessons on storage and segmentation.

Learning Objectives:

• Understand the key differentiators and limitations between XLS and CSV files
• Identify considerations for clean data integration
• Learn the importance of segmentation

This Learning Library Course has been taken from PCMA’s Event Data Strategy Program and thus may have slightly different branding than what ELI subscribers are used to.

If you would like to learn more about making the most of your Event Data, join Joe Colangelo & Vinnu Deshetty in our Event Measurement & Analytics Certificate