Market Transformation Series: Non-Profits (Recorded April 22, 2020)

Market Transformation Series: Non-Profits (Recorded April 22, 2020)

To watch free video, click here! Objectives The impact of COVID-19 has been pervasive and particularly challenging for non-profit organizations. In addition to the pandemic’s effect on their cause and mission, non-profits are tasked with continued fundraising amidst...
Market Transformation Series: Incentives (Recorded April 20, 2020)

Market Transformation Series: Incentives (Recorded April 20, 2020)

To watch free video, click here! Overview The world’s current pandemic is showing no preference for which industries it impacts. In the experiential industry, we anxiously wait for this pause to end. But what happens if your segment sits at the crossroads of several...
Virtual Events: The Hidden Dangers (Recorded April 17, 2020)

Virtual Events: The Hidden Dangers (Recorded April 17, 2020)

To watch free video, click here! Overview The sudden rush of in-face event producers needing to become virtual has led to a proliferation of online “how to” check lists and “suddenly experienced” production agencies. With everyone offering tips and ideas on how to get...
Change Management in Times of Crisis (Recorded April 3, 2020)

Change Management in Times of Crisis (Recorded April 3, 2020)

To watch free video, click here! Overview Beyond the effect on global health, COVID-19 is having an immense economic impact on various industries including events, meetings, hospitality and tourism. As such, organizations must move quickly to make significant and...
Leadership During Uncertain Times (Recorded March 30, 2020)

Leadership During Uncertain Times (Recorded March 30, 2020)

To watch the free video, click here! Overview Worldwide events such as COVID-19 have impacted many global industries, leaving employees feeling fearful of potential changes in their employment and resulting impact on their families and finances. Leading teams during a...
Transitioning Your Team to Remote Work (Recorded March 25, 2020)

Transitioning Your Team to Remote Work (Recorded March 25, 2020)

To watch free video, click here! Overview With uncertainty surrounding COVID-19, many organizations are forced to temporarily close their offices and move their teams online. This change could prove difficult for some companies where in-person meetings, or...
The Palette of Creativity

The Palette of Creativity

Overview The opportunity to create visuals and share them both before and after an event has never been bigger due to our social media obsessed world. The hard truth is; If you are not telling stories you are not relevant. Visual storytelling is as old as time; from...
When and Why Physical Is Better Than Digital

When and Why Physical Is Better Than Digital

Overview At the Event Innovation Forum in South Florida on April 23, 2014, Switch executive creative director Scott Burns discussed why experiential is essential to today’s event marketers and how digital strategies can complement, not dominate, engagement...
What to Do When Things Go Wrong at Events

What to Do When Things Go Wrong at Events

Overview At the Event Innovation Forum in New York, Frank Supovitz, president and CEO of Fast Traffic Events & Entertainment—and the N.F.L.’s former head of events—revealed how he has dealt with unplanned circumstances, such as the Super Bowl XLVII blackout....
The Do’s and Don’ts of Mobile Engagement at Events

The Do’s and Don’ts of Mobile Engagement at Events

Overview At the Event Innovation Forum in Los Angeles, MobileCause’s CEO Sean MacNeill shared tips on how event and meeting planners can use texts, short videos, and other messages to communicate with attendees in real time. Video from www.bizbash.com ELI...