New Thinking in Content Delivery and Engagement


Much has been written lately on the need to better engage attendees at your meeting or event. Far less has been written about how to do so in a way that is right for your event and your audience. This class will highlight a wide variety of methods to change up the way content is delivered at your event and your attendees are engaged, with guidance on what types of events they are appropriate for. Learn about fishbowl setups, flash learning mobs, genius bars, immersion events, and more ideas to take your event engagement to the next level!

Learning Outcomes

  • Explain how your event can provide value in a world where content is available everywhere.
  • Identify several seating and environmental changes you can make to your meeting to better suit your specific audience and objectives.
  • Differentiate between several different presentation formats, and select the one that is appropriate for your content and attendees.
  • Explain the pros and cons of different models for processing audience feedback and questions, and identify how to select the one that is right for a given event.

Course Information

Estimated Time: 65 mins

CMP Credit Hours:

Course Domains:

Howard Givner

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.

Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.

He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

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