Fundraising events provide an opportunity for non-profits to secure essential income but also help to educate donors, guests and volunteers of the organizational mission. Whether a gala dinner, cultivation event, walk-a-thon or benefit concert, this course will examine the fundamentals of fundraising event management. Through this course you’ll learn who the key players are within a non-profit, event budgeting, income projections and ticketing, marketing outreach, food and beverage, logistics management, as well as how to employ strategic tools such as silent and online auctions, live appeals, video components, etc. to help increase the financial success of a fundraising event.
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Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education courses, including the COVID-19 Event Strategy & Design Certificate course, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.
Instructor Michelle French is a story teller at heart. Every event she produces tells a tale, delivers a message, and has an effect that continues long after the tables are cleared and the last attendee exits the venue.
The insights and skills that go into creating meaningful events had their beginnings when Michelle was a student at the Indiana University Kelly School of Business where she majored in marketing and international studies. After working for American Airlines as part of the sales team and being present for 9/11, Michelle considered how she might use her talents to make a difference. Heading West, Michelle became the Event Manager for the California Science Center, and within six years the company experienced rapid growth.
In 2009, Michelle founded Sunday Sol Events, where she applies the principle that her work isn’t complete with just one event, but must fit into a client’s long-range plans. As Michelle works on telling the story of each organization, she focuses on the audience. Are we sending a clear message? Is there a call to action? Are we inspiring them? This unique approach is what sets Sunday Sol Events apart.View Michelle's Profile
Dr. Kelli McCrea teaches event management, event planning and operation, customer service, and management of recreation, hospitality, and parks at California State University, Chico. In addition to teaching, Kelli also serves as the Department Assessment Coordinator, Accreditation Co-Coordinator, and student club advisor. Kelli lives in Napa Valley, California, and frequently does events on the weekends.View Kelli's Profile
"“I would highly recommend the Fundraising and Event Management Course to anyone considering it. The instructor, Michelle French, is knowledgeable and engaging. She uses excellent examples and clearly has a wealth of knowledge to share. I thoroughly enjoyed it, and believe the information will allow me to better plan and coordinate future events. Thank you!”"
"“This course was fantastic! I got so much more out of it than I expected! Meeting and Event planner are a lot more strategic and math-oriented than most people outside the industry know. This course was insightful, interesting, and made me proud to use my analytical skills to further my knowledge in our industry. I can’t wait to apply what I learned in this course!”"
The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.
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