Beyond the Buzzwords: Building Engaging Event Experiences
February 21 at 12:30 pm – 1:30 pm Eastern Time
Join us every Friday from January 24 to February 21 for From Basics to Breakthroughs, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful, immersive, and cost-effective events.
In this session, discover how “immersive” has become an industry buzzword that is no longer reserved for just high-end consumer brand activations. Learn how everyday event technology – particularly for audio and visual—can increase your attendees’ immersion in the content and increase the impact of your content.
Meet the Speakers
Rob Wilcox
Rob Wilcox is an accomplished individual with nearly two decades of experience in the meeting and event industry, bringing a creative perspective from his background in video production and graphic design. He has held various roles, supporting creative and digital teams, operations, and excels in creating solutions for complex event engagement.
Currently, Rob serves as the Director of Sales Engineering in the Digital Solutions department at Encore, where he leads a team of subject matter experts. Together, they consult and demonstrate digital platforms and solutions that leave clients with unforgettable event experiences.
Rob has a deep interest in event technologies that enhance the meeting and event experience. He finds joy in brainstorming and devising inventive applications for cutting-edge technologies such as Augmented Reality and Holograms, aiming to deliver content in a fresh, yet meaningful way.
Rob is also a co-founder of the enABLE Business Resource Group at Encore. Through this passionate group, he advocates for inclusivity in the workplace, particularly for individuals with neurological, functional, physical, and neurological differences.
Outside of work, Rob’s world revolves around his cherished family. He shares a beautiful life with his loving wife Nicole and their beloved son Rian. Their home is filled with love, laughter, and the joyful presence of their four furry companions – two dogs named Eddie and Daisy, as well as two cats named Perkins and Oliver.
Tammy Moore
MODERATOR
Tammy Moore, CMP, CMM, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications.
At KPMG US, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration, achieving high retention and internal mobility rates.
Tammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision, she has led initiatives like KPMG Lakehouse, a $450M innovation center, showcasing her commitment to professional growth and development.
