Video Overview

Accounting and finance is an area of business that many event and meeting planners pass off to another professional. However, the importance of understanding the state of your business’ financials cannot be overstated.Despite popular belief, it’s not that difficult to gain enough of an understanding of accounting and finance to understand what’s going on in your business and be able to make smart, strategic decisions.In this week’s featured video, Event Leadership Institute’s founder Howard Givner provides an overview of Accounting & Finance for Event Companies.

Learning Outcomes

• Learn how to read and accurately interpret a Profit & Loss Statement and Balance Sheet.
• Understand the difference between Accrual & Cash based accounting methods and create a chart of accounts.
• Learn a variety of useful tips for budgeting and effective cost management when running your business.
• Understand the importance of cash flow and how to properly track it.