Video Overview

If you’re looking to expand your client base or dive into a new market segment, this week’s featured video is for you.

At the Event Innovation Forum in New York City, Event Leadership Institute Instructor and Vice President & General Manager of EventSpot from Constant Contact, Chris Litster, discusses the immense value of small business clients for event and meeting planners.

Although many event planners target large corporations as clients, small businesses are a vibrant and largely untapped segment. In this 15-minute featured video, Chris shares why small business clients are valuable, what type of events they’re looking to host, and what they’re looking to gain from events. In addition, he offers his words of wisdom for finding and reaching out to potential small business clients.

Learning Outcomes

• Recognize how small business clients can be great referral vehicles for your business.
• Understand how small businesses utilize live events to grow their customer relationships.
• Discover a new way to look at your neighborhood small businesses as potential clients.