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Most people in the event industry turn their finances and books over to someone else, whether it’s a bookkeeper, accountant or adviser. Yet without being able to read, understand and interpret your company’s financial statements, that’s like driving a car without knowing how to read the instruments on your dashboard. In this class we’ll review all the components that go into your company’s books, including a detailed walk-through of the key financial statements every business should be using to measure their fiscal health.
Filmed on location at Sentry Centers Midtown East.
- Learn how to read and interpret a Profit & Loss Statement & a Balance Sheet.
- Understand the difference between Accrual & Cash based accounting methods and create a chart of accounts.
- Discuss a variety of tips for budgeting and cost management in running your business.
- Understand the importance of cash flow and how to properly track it.
With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings, and small business growth strategy. Howard is currently serving as SVP of Knowledge & Innovation with PCMA.
Prior to joining PCMA, Howard was the Founder & CEO of the Event Leadership Institute, a leading provider of best-in-class training and education for the events industry through online, on-demand video professional development classes, interviews with industry leaders, white papers, webinars, and live events. In addition, Howard also was the CEO and Founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure, the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.
He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.