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What differentiates you from your peers? Why should a client ask to work with you individually over your equally skilled colleague? Whether you work for a corporation, non-profit, event agency, venue or other supplier, your personal brand is what sets you apart, and positions you for growth. In this class participants will be led to help define their personal brands, and explore ways to make sure others within their companies and the broader industry become aware of them.
- Identify the factors that make up your personal brand.
- Understand the visual and non-visual cues you are imparting to others about your brand, and whether they accurately reflect who you really are.
- Gain actionable tools for communicating your personal brand strengths to others in non-bragging ways.
With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings, and small business growth strategy. Howard is currently serving as SVP of Knowledge & Innovation with PCMA.
Prior to joining PCMA, Howard was the Founder & CEO of the Event Leadership Institute, a leading provider of best-in-class training and education for the events industry through online, on-demand video professional development classes, interviews with industry leaders, white papers, webinars, and live events. In addition, Howard also was the CEO and Founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure, the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.
He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.