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In the past 10 years the event planning field has become extremely sought-after. Yet for those looking to enter the industry, not all jobs are created equal. This class will describe several different types of jobs in events, as well as several different types of organizations to work for, to give you a deeper understanding of which is right for you. In addition, we’ll cover some key skills employers look for and tips for starting out. Filmed on location at Top of the Garden loft in New York City.
- Understand the differences in planning events for non-profits, corporations, fashion / beauty, and event agencies, and review the pros and cons of each.
- Understand how jobs vary within the different functional areas within the industry including: Sales/Account Management; Creative; Logistics/Execution.
- Be able to identify key skills employers look for, and what special skills can give you an edge in the marketplace.
- Be able to identify several tips for starting out in the industry.
With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings, and small business growth strategy. Howard is currently serving as SVP of Knowledge & Innovation with PCMA.
Prior to joining PCMA, Howard was the Founder & CEO of the Event Leadership Institute, a leading provider of best-in-class training and education for the events industry through online, on-demand video professional development classes, interviews with industry leaders, white papers, webinars, and live events. In addition, Howard also was the CEO and Founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure, the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.
He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.