Creative OmniChannel Sponsorship Solutions

Session Description

Sponsorship models have to look completely different for virtual and hybrid events. Informa cracked the code with creative ways to feature sponsors that go beyond logo placement. 

Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.

Webinar Participants

Course Information

Estimated Time: 20 mins

Kathryn Frankson

Kathryn is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team, modernizing demand generation. Kathryn now leads the experience and digital marketing efforts for Informa’s content-led events in the architecture, event planning, and hospitality space.

View Instructor’s Profile

Tammy Kockaya, CMP, CMM

Tammy Kockaya, CMP, CMM, is the Chief Strategy & Growth Officer with the Event Leadership Institute, the premier education and professional development provider for event professionals. She has been a leader in the events industry for 20+ years as an in-house corporate event professional, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Before the events industry, Tammy worked in higher education as student affairs professional with the University of Maryland College Park. As a result, she has a depth of experience driving complex projects and strategic initiatives, developing relationships with stakeholders and vendors, and developing talent.

Tammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing on projects and initiatives, developing strategic partnerships, and building the business development function. In addition, she hosts and moderates panel discussions for the monthly webinars and has been engaged in developing new curricula and educational offerings for ELI.

View Instructor’s Profile

See pricing