Creative Strategies and Tactics to Maximize Digital Event Revenue

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The jury is still out on digital events. They work well for many organizations. For others, they remain behind the “break only in case of emergency” glass. Nevertheless, to remain resilient, responsive to customers, sustainable, and accessible, organizations must include a digital event component. The solution? Double down on how to do digital better, and that includes earning more revenue.

Learning Objectives:

  • Build a more valuable and diversified event portfolio.
  • Deliver digital events that attract participants and meet objectives.
  • Deploy new event models, revenue strategies, and cost-reduction tactics.

Course Information

Estimated Time: 59 mins

Difficulty: All

CMP Credit Hours:

Course Domains:

Joshua Butler

Joshua Butler is an entrepreneur who has started multiple businesses in both the profit and nonprofit sectors. His first business, founded in 2004, is a nonprofit that continues to produce an annual film, music, and photography festival in Texas called Thin Line Fest. In 2005, Joshua produced, shot, and edited a feature-length documentary called “One-Eyed Girl,” about Hurricane Katrina in Mississippi. In 2011, Joshua took on a role at Freeman AV helping to execute hybrid events for some of the biggest associations and companies in the world, eventually becoming the product manager of Freeman’s Online Event product family.  

In December of 2019, Joshua left Freeman to again embrace the entrepreneurial spirit and founded Falcon Events with business partner and industry veteran, Bill Mott. The idea was to create a company focused exclusively on virtual and hybrid events—and from spring 2020 through all of 2021, Falcon Events delivered the streaming production for nearly 400 virtual events. Joshua is married to Denise, a respected child therapist, and together they have a daughter (Quinn), a son (Levi), and three miniature Australian Shepherds (Ryder, Paisley, and Paxton). 

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Julie Ho, CMM

Julie is Manager, Live Learning & Event Operations for the Project Management Institute (PMI), where she’s been with this association since 2016. With 20+ year’s experience in planning in person events both internationally and domestically, she has now expanded her professional portfolio into producing virtual events. Prior to joining PMI, Julie was with the Drug Information Association (DIA) for 16 years where she led the content and program experience for the flagship Global Annual Meeting.

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