Key Data Terminology 101

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This foundational crash-course serves as a primer that enables event professionals to have intelligent conversations about their data needs and strategy. It covers a glossary of the most useful terms and data types that apply to events.

Learning Outcomes:

  • Develop a basic understanding of key data terminology
  • Present with confidence using relevant data terminology

This Learning Library Course has been taken from PCMA’s Event Data Strategy Program and thus may have slightly different branding than what ELI subscribers are used to.

If you would like to learn more about making the most of your Event Data, join Joe Colangelo & Vinnu Deshetty in our Event Measurement & Analytics Certificate

Course Information

Estimated Time: 6:06

Difficulty: All

Categories: ,

CMP Credit Hours:

ELI Editorial Team

This content is developed for you by the Event Leadership Editorial Team.

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Course Chapters

Key Data Terminology 101