You can create the most amazing event experience, but if your check-in process is lengthy and disorganized your guests will be in such a bad mood when they enter the room they won’t even notice. The check-in process is one of those tricky things that, unfortunately, you don’t get much credit for if it goes smoothly, but if it’s a mess, boy will you hear about it!
This class will provide an array of tips and strategies for designing an executing a smooth, organized, and efficient check-in process for a variety of events.
- Utilize expeditors and trouble shooters to help facilitate crowd flow and avoid bottlenecks at check-in.
- Deploy signage in the right locations, the right height and with the right content to enable guests to easily know where to go.
- Evaluate when to use mazes, chutes, and other layouts to minimize lines and expedite crowd flow through check-in.
- Implement digital check-in tools and efficient systems for name tag, as well as table assignments.
With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.
Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.
He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.
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