Destination Management: Roles, Skills and Design

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Being or partnering with a Destination Management Company (DMC) can be a very productive undertaking. In the world of experiential design, DMC’s serve as experts on location-based experiences and logistics. They are an invaluable resource for a myriad of client types. This course looks to deepen the understanding of the proper role of DMCs, the skill sets they bring to the table and the process they undertake to design effective experiences.

Filmed on location at Sentry Centers – 730 Third Avenue.

Learning Outcomes

  • Understand the key services DMC’s provide.
  • Have the ability to analyze a Destination Management program’s objectives and prepare a design to achieve those objectives.
  • Be able to identify numerous tips and tricks the experts use to navigate the nuances of local destinations.
  • Be able to identify the key components to a travel manifest.

Course Information

Estimated Time: 83 mins

Difficulty: All

CMP Credit Hours:

Course Domains:

Kevin White, CSEP

Kevin has been a storyteller his entire life. That love of capturing attention and engaging people is what brought him to work with global organizations on their marketing and development efforts for nearly a quarter-century.

In 2011 he founded XPL, an award-winning experiential agency that delivers bold, powerful live events that transform audiences around the world. Clients include institutions such as Harvard Business School, non-profits such as The Special Olympics, governmental units such as the US Department of State, and corporations such as Bugatti. Each brings a diverse set of needs that they entrust Kevin and his team to fulfill.

In addition to serving as an instructor for several Event Leadership Institute professional development courses —including Pandemic Meeting & Event Design and Pandemic On-Site Protocol Training — Kevin has undergone training from the World Health Organization (WHO) on mass gatherings and has also received the Event Safety Access certification from the Event Safety Alliance.

Kevin’s commitment to his industry is demonstrated by his willingness to give back. He has been a professor at New York University and was selected by his peers to serve as the international president of the International Live Events Association (ILEA) in 2014-1015. He is currently working on his first book on innovation in experiential design and recently launched a series of entrepreneurial-based retreats worldwide under the brand, The Table.

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