Event Entrepreneurship: Business Foundations (EEBF-FA20) | Start Date November 17, 2020

Program Type: Certificate with Credential
Length: 6 Weeks Online
Instructor & Content: Howard Givner
Facilitating Instructor: Kelli McCrea
Course Cost: $595 USD
ELI Members Price: $476 USD*

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Event Entrepreneurship: Business Foundations Certificate Course

Event Entrepreneurship: Business Foundations is designed for event & meeting professionals who are considering launching their own events business, or for those with an existing business looking to develop fundamental business skills. This course is ideal for professionals looking for an efficient and comprehensive introduction to key business fundamentals.

During the beginning stages of starting a company, a strong business acumen is crucial for success. Event Entrepreneurship: Business Foundations will walk you through key competencies that are required for getting a business off the ground, from creating an initial strategy and actionable goals, to drafting budgets and obtaining financing. The curriculum will then familiarize you with marketing strategies, effective pricing methods, how to obtain your first clients, and much more.


  • Draft a business plan that focuses on identifying your business niche, target markets & customers, product & service offerings, pricing strategy, and competitive positioning, as well as setting goals that you’d like to achieve.
  • Understand fundamental sales skills including prospecting for new clients, evaluating & responding to RFP’s, designing proposals and delivering compelling presentations.
  • Consider marketing, advertising and public relations options.
  • Evaluate the basic financial performance of your business by reviewing profit & loss statements, balance sheets, budgets, and other key financial documents.

We’re here to help! Feel free to contact [email protected] if you need any help at all during your course, or if you have any questions. 

We look forward to a great class together!

The Event Leadership Institute Team

Course Information

Estimated Time: 6 Weeks