At some point every planner will need to evaluate the green practices of their events. There’s been no shortage of dialogue on this topic, yet much of it is confusing, and often inaccurate. This class will start by helping define the landscape and all the key terms that are often misused in the Green Meetings Industry. We’ll focus on the key functional areas of each event, as defined by the GMIC (Green Meetings Industry Council) and review a range of tips and best practices within each category, as well as understand the difference between true green tactics and green washing.
Filmed on location at Sentry Centers 730 Third Avenue.
- Be able to define and differentiate the key terms used in green event planning.
- Understand a number of tactical ways to green your event in the following areas: Accommodations, A/V & Production, Communications & Marketing, Destinations, Food & Beverage, Transportation, Venue, etc.
- Be able to identify the key differences between reducing your Carbon Footprint, and improving your Waste Diversion Ratio.
- Understand the cost implications of various green tips and practices.
Johanna Walsh, CMP
Johanna Walsh is passionate about designing authentic experiences to drive human interaction, increase awareness and inspire amazing connections. Her entrepreneurial spirit drives her to craft innovative solutions to meet the goals and objectives of each event and seek strategic opportunities for growth.
As a green event planner, Johanna’s primary focus is on creating techniques and tools to create flawless, beautiful and effective meetings and events with sustainability and the environment infused into the planning process. What goes in must come out — and to limit what comes out and goes into landfill takes responsible planning.
ELI member? Log in now to view this course.
Not a member? Sign up today to view this course.See pricing