Many hotels and other venues require or recommend you hire their in-house vendors, often resulting in your having to pay above-market prices. This class will explain situations when you will want to use them and when you should try to avoid using them, and if you must use them, review strategies for insuring you get favorable pricing.
- Understand the cost structure behind most in-house vendors and potential hidden costs to be aware of.
- Tactics for negotiating with recommended vs. required in-house vendors to get what you need.
- Situations when it is beneficial to use in-house vendors, even if they may be more expensive.
With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.
Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.
He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.
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