Increasing Attendee Engagement at Fundraising Events

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Only a small portion of the attendees at your gala are committed to your organization. The rest are there because they were asked by someone. Your job is to engage and convert them to your cause. This session will explore tactics and strategies for connecting your audience to your mission and helping them become vibrant supporters, through effective story telling and engagement tactics.

Learning Outcomes

  • Explain the current state of the donor landscape, and how it impacts your event.
  • Differentiate the three levels of commitment in the engagement funnel.
  • Outline strategies for using Cause Ambassadors in various capacities at your event to move attendees from awareness to conversion as supporters.
  • Implement tactics for retaining supporters you convert at your event to continue to be passionate advocates for your organization.

Course Information

Estimated Time: 48 mins

CMP Credit Hours:

Course Domains:

Liz Glover Wilson, CMP, CSEP

Goldie Hawn, Kate Hudson, Joe Torre, Allan Houston, Leonardo DiCaprio and Mikhail Gorbachev are just some of the celebs who have turned to Liz Glover Wilson’s boutique firm to produce their charities’ galas.

Liz founded Elizabeth Rose Consulting, LLC in 2003 with the vision of utilizing nearly two decades of professional event planning experience, fundraising expertise, staff management and corporate savvy to make a positive impact on non-profit organizations. Her goal is to offer services that are geared towards rejuvenating fundraising efforts for local non-profits; bringing them to the next level.

As an industry leader, Liz’s work has been featured on NBC, FOX, NY Post, Hamptons Magazine, Special Events Magazine, BizBash, Agenda and more. She is a Past President of an international non-profit organization , and she has been a featured speaker at a variety of conferences on non-profit and event management topics.

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