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For the last three decades, traditional marketing has watched as the percentage of experiential in the mix has simply exploded. Then, in short order, it has imploded. Reaching clients in physical B2B and B2C environments is now a tricky situation that has companies reevaluating their marketing channel spends and forcing them to rethink traditional models of client touch points. By talking to agency leads and in house marketing managers, this webinar will uncover the challenges facing marketing teams, the impacts the virus will have on experiential budgets, track the shifts marketing teams are contemplating and forecast what marketing may look like in the years to come.

Learning Outcomes:

  • Updates on the status of marketing efforts in the near term
  • Insight into how agencies are pivoting with their clients
  • Develop an outline of the future for experiential marketing

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Course Information

Estimated Time: 73 min

Categories: ,

CMP Credit Hours:

Course Instructors

Andrew Naylor

Experiential marketing professional with more than 15 years experience connecting consumers with brands through the power of live experiences – of all size and scale. Experience includes consumer electronics, retail, food & beverage and beauty. Part-time husband, father and now teacher. On the constant quest to merge work and life. Philly fan that grew up in New England, so am optimistic and pessimistic simultaneously.

Charlotte Pedersen CMP

A twenty year global event marketing leader, Charlotte Pedersen, CMP currently serves at the director of Global Events for Indeed - the world’s number one job site. Throughout her career she has worked for non-profits, associations, real estate and global technology companies. At Indeed, she built, developed and scaled the global event marketing program from one planner, in one country doing a dozen events to 26 globally dispersed planners, delivering 500+ events across 16 countries. She resides in Austin, Texas with her husband, John, of 11 years, 2 very active boys, Carter (7) & Caden (3) and their beloved vizsla, Stella.

Tim Hayes

Tim Hayes is a live event producer, aviator, business founder, and human rights activist based in New York City. Tim has created large scale global events for UNICEF, Amnesty International, Sandy Hook Promise, and other leading NGOs.
He has led negotiations for the release of political prisoners of conscience in Russia and was instrumental in launching Havel’s Place in St. Patrick’s Park in Dublin to memorialize Vaclav Havel’s velvet revolution; the non-violent transition of power in what was then Czechoslovakia.

Tim founded Productions New York LLC in 2006. Earlier in his career he worked as a production executive at the Walt Disney Company / ABC. Prior to that, Tim toured the world with artists such as U2, Guns and Roses, Bon Jovi, The Who, and Van Halen settling each show and promoting human rights and democracy around the globe.