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The world’s current pandemic is showing no preference for which industries it impacts. In the experiential industry, we anxiously wait for this pause to end. But what happens if your segment sits at the crossroads of several other major industries? The Incentive market is often uniquely reliant upon long distance travel, tourism, hospitality and government restrictions. Add to that the unique psychological characteristics of them as well as the corporate optics, and you have a road to recovery that will be very difficult to navigate.

This discussion will take a look at the Incentive ecosystem holistically, from client to supplier, and uncover not only the size of the current situation, but to analyze the path out and the future that awaits this key industry segment.

Learning Outcomes

• Assess the current impacts on internal and external incentive business
• Determine how to adjust your incentive model to fit today’s climate
• Develop a realistic market segment roadmap for the foreseeable future

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Course Information

Estimated Time: 70 min

Categories: ,

CMP Credit Hours:

Course Instructors

Joe Fijol

Powered by passion and good coffee, Joe brings the highest level of experience and energy to every event. With more than 20 years in the industry, Joe experienced planning from the incentive, cruise, resort, and DMC perspectives prior to opening 360's Florida offices. This broad range of experience, combined with his well-established relationships in the Florida market, ensure clients receive the highest level of expert service.

Joe and his 360 Florida team cover all five markets in the state, as well as unique and lesser-known locations, like Amelia Island. His penchant for organization and hyperawareness of every little detail (combined with his abundant energy) make working with Joe an experience you won't soon forget. 

Kevin White, CSEP

Kevin White has been a storyteller his entire life. That love of capturing attention and engaging people is what brought him to a decades-long career in experiential design. In 2011 he founded XPL, a boundary-pushing agency that delivers bold, powerful live events that transform audiences around the world.

Kevin’s commitment to his industry is demonstrated by his willingness to give back. He was selected by his peers to serve as international president of the International Live Events Association (ILEA). He currently teaches event students through the Event Leadership Institute and has been a professor at New York University. He has a penchant for travel, is incredibly loud and loves to witness great stories.

Michael Burke

Michael joined The Hanover in June 1997. His current role is Director, Conference & Travel Services. Directly responsible for managing the planning process and coordinating all logistics for a broad range of meeting and travel programs including agent events, sales training, home office employee events, community events and annual sales incentive conferences. Oversee department handling approximately 135 annual meetings/events.

In addition to oversight of the company meetings and events, he also manages the corporate travel program. Michael earned his Bachelor’s Degree in Business Administration from Roger Williams College and earned his CMP (Certified Meeting Professional) designation from the Convention Industry Council in 2003.

Rob Dana

With a 25-year background in customer and employee engagement, Rob brings real-world performance improvement and advocacy solutions to hundreds of large companies. As Senior Vice President of Sales and Marketing at ITA Group, he prides himself by staying on the front lines of performance improvement technology and innovation.