Market Transformation Series: Non-Profits (Recorded April 22, 2020)


The impact of COVID-19 has been pervasive and particularly challenging for non-profit organizations. In addition to the pandemic’s effect on their cause and mission, non-profits are tasked with continued fundraising amidst an economic crisis without one of their greatest assets – live events. This webinar will feature two in-house, non-profit leaders who are navigating this complex landscape, the approach to fundraising, and the impact on event strategy.

Learning Outcomes

• Effects of COVID-19 on non-profit organizations, their missions and objectives
• Short and long-term impact on gala / live event strategy, including whether or not virtual is viable for non-profits
• Fundraising tactics and strategies, and keeping donors engaged in a physically disconnected time
• How non-profit event and development professionals are staying proactive, and charting the course ahead

Course Information

Estimated Time: 61 min

CMP Credit Hours:

Adam Sloyer

As CEO and co-founder of Sequence, Adam leads Team SEQ to deliver big agency results with boutique-style customer service. Since its launch in 2011, Sequence has quickly risen to the forefront of its field, collaborating with global brands to communicate their messages through the power of live events.  The company has been recognized with a multitude of awards, and has produced events in over 25 cities, across ten countries, on four continents.

A leader among his peers, Adam has been named to Special Event Magazine’s “30 under 40” list of event industry game-changers, and has guest lectured for Cornell University and the Event Leadership Institute. He’s served as President of the International Live Events Agency’s New York Chapter and is also a graduate of Goldman Sachs’ 10,000 Small Businesses. Adam co-founded Sequence after a distinguished turn at Global Events where he ascended to Chief Executive Officer of North America in just three short years and led the firm to win more than 20 industry awards.


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Stephanie Crumpton

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