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There are many factors that impact how venues price their rental fees and costs. This class will review a wide range of these factors, such as timing (lead time, day of week, time of year, time of day, etc.); size of your event vs. size of venue; in-house services; food and beverage, etc. We will cover a number of strategies on how to get the best deal possible with venues.
- Understand how time dynamics affects venue pricing.
- Be able to leverage the size of your event in venue negotiations.
- Understand how to factor in supporting vendor services (e.g. Lighing, A/V, etc.) into your negotiations.
- Develop other negotiating tactics with venues.
With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings, and small business growth strategy. Howard is currently serving as SVP of Knowledge & Innovation with PCMA.
Prior to joining PCMA, Howard was the Founder & CEO of the Event Leadership Institute, a leading provider of best-in-class training and education for the events industry through online, on-demand video professional development classes, interviews with industry leaders, white papers, webinars, and live events. In addition, Howard also was the CEO and Founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure, the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.
He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.