Strategic Event Audience Engagement: Design Better Experiences with Audience Feedback

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The last several years have changed all of us. We know that by reflecting on our lives and talking to colleagues. And we also see the hard data around changes in consumer behavior and preferences. But when it comes to event strategy and design, many of us still hold on to outdated assumptions about our audience and rely on old survey data and inertia to drive decision-making. This micro-course will help you identify those outdated assumptions and develop survey questions to generate data that reflects your audience today.

Learning Objectives

  • Identify assumptions and biases surrounding an aspect of the event strategy 
  • Lead colleagues and peers through the assumption assessment process independently 
  • Generate surveys to test assumptions 

Course Information

Estimated Time: 40 min

CMP Credit Hours:

Megan Finnell

Megan is an award-winning event design strategist with a varied and diverse background in the performing arts and the delivery of large-scale conferences. With a Bachelor of Music in Vocal Performance from TCU, Megan blends art and science in all her work. With nearly two decades in the event industry, Megan has taken a leading role in pushing the boundaries for crafting impactful face-to-face and digital experiences for organizations and their participants. In her current role as Director, Meetings & Conferences with Medical Group Management Association (MGMA) Megan has developed new methods of delivering deep human-to-human engagement, leading to her being honored as one of Smart Meetings Magazine’s Planners of the Year for 2019, PCMA Visionary Awards 2020 Event Designer of the Year finalist, PCMA Best in Class Speaker 2020-202 and named to Smart Meetings Magazine’s Standing Hall of Fame in 2021. Megan also sits on the Rocky Mountain PCMA Board of Directors as 2022 Immediate Past President and serves on the Meetings Industry Council and Visit Denver Customer Advisory Boards. Megan is a passionate musician, art advocate, mountain lover, and mom.

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